Can we talk about why you shouldn’t obsess over having Facebook likes? Seriously, the agent that wins social media is going to have an engaged audience…

This video was from a Facebook live about how you need to stop obsessing over the size of your social media following. 

When it comes to social media, you don’t have to have ALL the likes.

I often hear people say something along the lines of, “Oh I need to really work on getting more likes on my Facebook page, my follows on Instagram, more, more, more, more, more.”

Please. You don’t have to have ALL the likes. You just have to have the likes that count.

It’s quality over quantity. 

Think about it. What is having ALL those likes actually doing for you? You can buy likes if you need to. You can run an ad to get likes. But, are those really people that are going to do business with you? Is somebody liking your Facebook page or following you on Instagram really going to result in money in your pocket? Probably not.

If you’re not engaging with your audience, it’s probable you have a dead page.

I look at the real estate agents that have thousands and thousands and thousands of followers, and their pages are dead. Nobody is engaging with anything on their page, and you don’t want that.

So, instead of giving yourself a hard time about not having all the likes, think about what it is that your audience wants. What do they need? Now give it to them in a fun way! (Not in a “Hey, use me as your real estate agent.” way because nobody really wants that.)

Think about how you can be super relatable to your audience. What will they appreciate hearing from you? You can be funny. You can be brutally honest. You can be lots of things, but the people who are going to appreciate the message that you give, those are your people.

If there’s 100 people who engage with all of your posts, and they tell all of their friends that you’re amazing and they should use you for real estate, then that’s better than having a page of 100,000 fans who don’t care two bits about you.

Take it from me

You want quality not quantity when it comes to a social media following. Stop beating yourself up for not having thousands of followers and realize that having a smaller but more engaged following is really the secret to success.

Focus on the people that already like your page, and give them the content that they’ll engage with. And then once you’ve got them engaged, look for more people just like them. That’s how you win in social media.

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