free real estate leads

Get Free Real Estate Leads with Customer Reviews

Get Free Real Estate Leads with Customer Reviews!

Love it or hate it, people are visiting Zillow when they’re in the research phase of their real estate journey. They might be scoping their competition, or they might be looking for an agent. If you don’t have a presence on Zillow, you’re missing out on the potential of getting FREE real estate leads. 

Reasons why I think everyone should collect reviews on their Zillow profile: 

  1. It’s FREE! You don’t have to be a Premier Agent or pay Zillow any money to have reviews.
  2. Zillow is going to get more website visitors than your website, so why not capitalize it?
  3. People will message you directly because they loved your reviews. (Hello, FREE real estate leads?!?!) 
  4. Your competition probably isn’t going to put as much effort into it as you, so you’ll have an edge. 

 
You can, and should, get reviews from these types of clients:

  1. Past clients
  2. People that bought FSBO or some other way without you
  3. People that you showed properties to, but decided not to make a move
  4. Your friends that benefited from your free real estate advice

 
And, if you can think of anyone else, you should totally ask for a review! 
 

Maybe you’ve gotten out of touch with your database. 

Why not re-engage with them with a “hey, I was in your neighborhood the other day and thought of you” message? Then, when they respond, ask for the review. This is a double win because you’re reminding someone you once worked with how amazing you are, and then when you get a review, perfect strangers will also see how awesome you are. Which results in FREE real estate leads. (Isn’t that awesome?)
 

Make getting a review part of your closing system.

We talk about reviews at the very beginning of our relationship with people so they know that this ask is coming at the end. And, when you time it right, they’re usually quite happy to write a glowing review. 

But, does it have to be Zillow? 

You can collect reviews on other sites like Facebook, Google, and I’m sure many others. The key is to get the reviews – and get a lot of them. It’s best if they’re housed somewhere that gets a lot of real estate traffic already so you can get some traction with your reviews. Having the most reviews on www.yourname.com isn’t going to help when you get 7 website visits a month. 

Recycle those reviews!

Finally, you can always copy/paste the reviews you’ve received on Zillow (or any other site) to your own website. So, no matter how someone gets to your website, you’ve got the social proof of your awesomeness at their fingertips! Often times those free real estate leads are going to research the heck out of you so having a solid website in addition to awesome reviews is going to give them more incentive to contact you. 
 
How many reviews do you have today?

Why not set a goal to get 25 more reviews by the end of 2018? 

You can totally do it!

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Get More Organic Reach on Facebook

How to Get More Organic Reach on Facebook

Get more organic reach on Facebook using the exact posts that Facebook prefers. (aka FEED Facebook!)

 

 

When you feed Facebook what it wants, you’ll be rewarded with more organic reach.

Organic reach: your posts will reach MORE of your audience – for FREE.

In this video I’m going to share the 5 ways to feed Facebook starting with the BEST and most preferred. That leaves the WORST for last.

1. Facebook Live

Facebook’s FAVORITE post is a Facebook live! When you do a Facebook live, Facebook will reward you by notifying your audience that you’re live and giving that post a little extra Facebook love by sharing it with MORE of your audience.

2. Video

If you can’t do a Facebook live, the 2nd favorite post is an uploaded video. Facebook loves video although it loves live video the most.

3. Image

The 3rd most preferred post is one with an image. Something eye catching to get your audiences attention. Image posts do very well with the Facebook algorithm, just not as good as video or FB lives.

4. Text Only

Maybe you don’t have a video or an image. So, you post text only. This type of post doesn’t usually perform well with Facebook – because it’s not feeding Facebook what it wants. <img draggable=” /> So, it’s not the worst type of post, but it’s close.

5. Link

Finally, if you want to make sure your post goes nowhere fast, feed Facebook a link. Links seem pretty innocent because they’re potentially sharing valuable information with your audience, right?

WRONG.

Facebook hates links because they encourage people to LEAVE FACEBOOK.

Makes sense that their clever algorithm would be programmed to keep people ON Facebook doesn’t it?

But, don’t just take my word for it. Post one of these posts daily for the next 5 days and comment below which one(s) worked the best, and which posts bombed.

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3 Time Saving Tips

Get Your Life Back With These 3 Time Saving Tips

If you feel like there’s not enough time in the day to get ANYTHING done, then these 3 time saving tips are for YOU!

 

In this video, I’ve got 3 time saving tips that are going to save you so much time, you’re going to sell many more houses, you’ll be rich.

Time management tip number one:

Turn off your text notifications. It’s not like your phone isn’t attached to your ear or your hand 24/7 anyway, so turn off the notifications. Then, when you actually have a moment to concentrate on something, look at your text messages. Trust me. If somebody says, “I want to buy a house” and it took you 15 minutes to get back to them, they’re still going to want to buy a house! They know you’re busy, and who’s to say you’re not with a client?

And, just because you’re not with a client doesn’t mean that you should answer a text in lightning speed. You’re a business owner and you answer that text message when you have time to dedicate time to it. That’s why you should turn off your text notifications.

Tip number two:

Turn off the notifications to Facebook. Facebook will be there later, so turn off the notifications and you won’t be bothered constantly all day long just to find out that “Heather commented on your post, or Heather posted in a group that you’re in” so on and so forth. That way, you’ll spend less time on social media and more time focused on things that truly matter to move your business forward.

Tip number three:

Turn off your email notifications. I know that’s hard. I know everybody likes to get a little “ing, ding, ding, ding, ding” on your phone when you have an email, but enough is enough. Just like your phone is connected to you 24/7 for your text messages, it’s not like you’re not constantly reading email anyway.

Plus, so much of what we get for emails is junk. Just give yourself a break and turn off the notification, and then budget your time wisely. So, when you do have a moment to check your email, you’ll actually be able to concentrate on what’s going on there, and you won’t feel like you’re running around like a chicken with your head cut off. (Seriously, you’ve got to check out the video for a hilarious chicken clip.)

So those are my three time management tips, and if you follow those then you will INSTANTLY have so much more time on your hands to sell more houses. Although, you probably will need about a week to get used to not being needed so much. With all of those notifications not going off, you’re going to feel a little strange with so much extra time on your hands. Now go use that time wisely and sell a house.

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Using Feng Shui to Sell Your Listings

Using Feng Shui to Sell Your Listings

When you’re at your wits end…

…with a listing that just will not sell, no matter what you do then this post is for you. Ivy Ellerby of Feng Shui It! shared her tips on using feng shui to sell your listings. 

You won’t be surprised to know that her top tips include de-clutter, de-clutter, de-clutter, and CLEAN. 

But, sometimes it’s not a clutter/clean situation. Sometimes you need to address the energy of the home. And, that’s where feng shui can make a difference! 

BONUS!

Mention you watched this video on Savvy Agent and get a FREE 20 minute consultation from Ivy. Contact her HERE.

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Why Every Real Estate Agent MUST Know Their ROI

Why Every Real Estate Agent MUST Know Their ROI

Why Every Real Estate Agent Must Know Their ROI

 

Are you wasting your advertising dollars?

Do you even know?

When was the last time you checked your ROI?

If this is your first time here, Hi <img draggable= I’m Heather with Savvy Agent. Running your real estate business LIKE a business owner is really important to me. So, let’s take a second and talk about return on investment, which is what ROI stands for.

If you’re spending any money on your real estate business, it’s important for you to evaluate your ROI periodically.

Are you getting the value for the money that you’re spending? If you’re spending a significant amount of money, like on advertising dollars, well that value translates into return on investment, or ROI.

The reason I’m bringing this up is because my friends at Zillow, are making a lot of changes to the Premier Agent program. That has a lot of agents sort of up in arms thinking, “Oh my gosh. You know, things are changing. Is this going to be worth my money? We get fewer leads now than we did five years ago.” So on and so forth.

It’s certainly not a moment to be bashing on Zillow. (Don’t take this the wrong way.) But, it’s just smart business owners saying, “Hey, I pay this company money, and I want to make sure that I am making a return on my investment.”

So, how do you figure out your ROI?

Well, you take your net profit, divide by your total investment, times 100. And, you’ll get a number that represents your ROI percentage.

For example, let’s say you spend $1,000 a month on a lead source. That means for nine months this year you would have spent $9,000. And let’s say you have seven sales with a gross commission year to date of $36,750, but your broker has a split arrangement with you where your broker takes 15% of your gross commission, leaving you with $31,238.

(If you’re a team leader, at this point, you would also take out your buyer agent split, because that comes from your bottom line.)

But for this example, we’re a single agent and $31,238 is our net commission. We take that divided by $9,000 (our total investment in the lead source) and take the 3.47 result times 100 to get 347% ROI.

Personally, I like to work with that 3.47 number because I know for every dollar I spend I’m going to make almost three and a half dollars on this lead source, and that’s my ROI, 3.5X. (I rounded up there, you see?)

Once you’ve figured out the ROI for your lead pillars for the advertising dollars you’re spending, then it’s time to make important business decisions.

Are you getting the value that you expected to get?

Is it time to cancel?

Do you need to call your rep to say, “Hey, this is not what I expected it to be. What’s going wrong? How can I fix this?”

Maybe your rep can give you tips on how to convert the leads better, get more leads, or nurture them.

Perhaps you have systems that could use improvement. 

Are you actually following up on those leads? If not, why invest in the first place?

So, that’s how you calculate your ROI.

Take all of that into consideration as you make smart business decisions on whether or not you should continue spending your advertising dollars the way you currently are or if you should invest more, invest less, or invest in something else.

And if tracking your sales and tracking your expenses is not something you’re currently doing, so when you watch this video, you’re like, “What? How am I supposed to do any of that?” that’s okay. I have a freebie right here so you can access my very favorite numbers tracker spreadsheet, which will help you get on the fast track to better accounting.

It’s actually a course in Savvy Agent Club called Accounting is Sexy. So, just think of that as you’re tracking your numbers and counting your money, because accounting is sexy, because money is sexy.

And when you don’t have money because you’ve made poor business decisions by wasting advertising dollars because you didn’t track your ROI, well, that is definitely not sexy at all. So, download that freebie. If you have any questions, you can comment on this post or you can email me, heather@savvyagent.co. Thanks for tuning in, I hope you have a profitable rest of your day!

 

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Using Instagram Stories to Grow Your Real Estate Business

Using Instagram Stories to Grow Your Real Estate Business

USING INSTAGRAM STORIES TO GROW YOUR REAL ESTATE BUSINESS

In Savvy Agent Club, we regularly talk about how to use social media to grow your real estate business. And, we just completed a month of training how to use Instagram Stories. So, it made perfect sense to bring my friend, Shannon Salmon, on to share her best tips and strategies at using Instagram stories to grow your real estate business.

You can follow Shannon on Instagram here.

What I like about her stories is that they’re REAL.

She does stories on her business, her life, being a mom – all the things that together help define this BOSS of a lady.

Check it out!

Top Takeaways:

 

Using social media (including Stories) for your business doesn’t mean you should be BORING.

Actually, you should do EVERYTHING you can to not be boring. Follow the 80/20 rule by limiting 20% of your content to self promotion.

All real estate – all the time – is an absolute snooze fest.

 

Put yourself out there. It gets easier.

The first time you go live, it’s nerve wracking. But, you get over it. Just put your content out there. Just rip the band-aid off and DO IT. Plus, if you’re worried about what you look like – use a filter!

 

Social media is FREE.

Why wouldn’t you take advantage of a resource that helps you get in front of people and doesn’t cost anything?!? But, remember that if you expect to GET engagement, you need to GIVE it. It’s not a one-way road so you should definitely make sure you comment, like, etc on other peoples posts.

 

If you have an accent – USE IT.

The rest of us that don’t have an accent are totally jealous. And, if you don’t have an accent, it’s OK – you can create your own brand. (Shannon talks about this around 9:00.)

 

You don’t have to spend hours a day on social media.

Part of the fun of social media is getting to know our friends or the people we’re following better. Give yourself permission to share your life. And, in case you need me to tell you, have some grace to share your perfectly IMPERFECT life. (Honestly, no one is fooled by those with “perfect” lives.) So when you share your life, it’s easy to find the content. If you’re not sure what to share, think about the top 3-4 things that light you up. Real estate is likely 1 of those. Kids, pets, cooking, sports, etc – are other examples of what might light you up.

When you post about things that you really care about, people will notice and appreciate!

 

Shannon’s favorite apps:

Wordswag – Add words to a picture. Promote your open house or other interesting things about your listings. Create your own quote cards!

PicsArt – This is great for adding logos and headshots to your images.

iMovie – Every week Shannon does a “where is she wednesday” bit and she uses iMovie to film those interviews with local businesses. Easy peasy!

Ripl – Shannon uses this app to create videos to promote her listings or open houses. There are templates that make it easy and fun.

Remote – this isn’t an app, but you can get a remote to start and stop your video without getting your finger in the shot! Try this one on Amazon for less than $9!

 

My favorite part…

Keep it simple. You do not have to go crazy. No need to hire a social media agency to create a strategy for you. (Actually, if you want some of this stuff done for you – you should check out Savvy Agent Club.) Don’t worry about the number of followers that you have! Stay focused on creating content that rings true to YOU and that your audience engages with. Keep it short, keep it quick, keep it on topic. Keep it simple!

 

To sum it up

Social media is a long game. If you make ONE post about a house – don’t expect to get a buyer immediately. It takes time to find your groove and grow your following. Pick the social media platform you want to start with. Work on just ONE platform at a time. Two if you absolutely must. Pick ONE thing – and get good at it. Then, you might want to add another platform. It’s all trial and error, so give yourself the opportunity to try, fail, try again and succeed!

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How to Stay in Touch with Your Database - Without Making Calls!

How to Stay in Touch with Your Database – Without Making Calls!

How to Stay in Touch with Your Database – Without Making Calls!

I know, it sounds like a dream come true which must mean it’s NOT true. But really, this is such a simple, yet fantastic way to stay in touch with your database – without making calls! Recently, I had the opportunity to chat with Revi Mendelsohn, of The Mendelsohn Group, at Rodeo Realty in Beverly Hills, 90210. (Sorry, I can’t help but add the zip code!)

But, back to business…

Revi runs a business that runs purely on referrals. Of course, recurring business from her database, but also referrals from past clients, sphere of influence AND other real estate agents. She uses Facebook to stay in touch with her database, but she does it in an old fashioned way. Check it out:

Common questions:

Does it freak people out that you’re sending them a card with their own pictures on it? 

NO! One person out of 1200+ has had an issue with it. Most people love it because it’s so unique and personal. Most people only have digital pictures so sending a printed picture on a card gives them something to hold onto for a long time. But, you also don’t have to use their pictures – you can just send a regular card.

Side effect: People will post a picture of the card she sends to social media – and that generates interest in her and her business!

 

Does it take a ton of time? 

It takes as much time as you want to invest. You can certainly go down a rabbit hole when you’re getting started or designing something, but it’s not required at all. Basically, you could spend the least amount of time possible to upload your contacts, scan Facebook periodically for special dates, and send out the cards. You can even have your assistant or VA handle this task for you.

 

Is it very expensive? 

No. Send Out Cards has a FREE plan which is great to try it out and get your feet wet. There are three other pricing plans depending on your monthly needs. We talk about those at 29:21 in the video.

 

Can I use it in a drip campaign? 

YES! Revi shows us examples of how she has campaigns that automatically send out anniversary cards. You can also set it up to send cards at a certain frequency with different subjects. The first few months after buying a house is a great example, but you could customize it for other occasions/milestones as well.

 

My favorite part…

You can send BROWNIES with your card. Honestly, this makes me so happy! I had a referral from a past client and wanted to test the Send Out Cards system. Sent them a package of 8 brownies which was a little expensive on the free plan. If I had the $97 plan, I think I would probably send more brownies – and more likely in 2 packs which are more reasonably priced. (I mean, the brownies are good, but let’s not go crazy.)

But, maybe you wanted to send a gift card, and not an edible treat like brownies. NO PROBLEM. You can buy that $25 gift card for a small handling fee – which is competitive with Walgreens. You’ll pay less for the card than a Hallmark at Walgreen’s too!

 

To sum it up

I could talk about Send Out Cards with Revi for a long time. And, this was a long chat at 1 hour and 15 minutes. But, it’s filled with gold marketing tips that you can use in your business, whether or not you use Send Out Cards. If you wanted to try Send Out Cards, you can use Revi’s affiliate link (she’ll get a small commission if you spend any money, so that’s cool!).

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80/20 rule

Do you follow the 80/20 rule?

Do you follow the 80/20 rule?

I know, you can’t wait to hear about another damn rule! But, the 80/20 rule is possibly one of the most important rules on social media! Here’s how it works:

80% of your posts should be about your audience
20% of your posts can be about YOU, your listings, the services you provide, etc.

So what does your audience WANT to see?

Remember, you’re posting on social media, so you want to be interesting, fun and not salesy. Think about what your audience is interested in.

What do they like/love and/or comment on your page? What do they post about themselves? These are clues to what types of posts/content you could post.

If your page is dead and doesn’t get many likes/loves/comments – then definitely start a TEST and change up your content. It might be hard to post something that’s NOT real estate related but you can do it! Here’s a few ideas to start you out…

Best local places for swim lessons
Your favorite place(s) to get pizza (or any other food/beverage for that matter)
A beautiful street (do not mention anything about YOU or real estate!!) Keep it simple – this is my favorite street in {my_city} because I just love the {trees, flowers, view, whatever reason you love}.
Farmer’s Market – could be location of your favorites, you could visit one and post some pics of neat things at the market, or ask for a recommendation of THEIR favorite market (asking for recommendations works better once the page has some good engagement, if it’s a dead page – this might fall flat)
Bike trails – does your town/city/neighborhood have bike trails? If you were on the trail – are there any fun/cool stops one could make?
Fantastic sales at local stores. Maybe there’s a fantastic sale on ribs at your favorite grocery store (this happened to me just this weekend!) that you can pass along to your audience.

Don’t be afraid to BE you, just don’t BRAG about you.

The people that follow your page know you’re in real estate and they likely know you’re amazing at it. No need to be all real estate, all the time. Give your audience the opportunity to get to know you better while serving them content they’re actually interested in, simply by following this 80/20 rule.

Try lots of different types of posts – some with pictures, some with videos and (gasp) some with Facebook Lives! Ask questions to generate comments – but don’t go overboard because that looks like engagement bait after a while.

Then, after a few weeks evaluate which posts received the most likes/loves/comments and then do MORE of those.

The beauty of the 80% rule is that the more people like/love/comment on your posts – MORE of your posts will show in their newsfeed. Which means there’s a greater chance they’ll actually see one of your 20% posts about a new listing or open house. It’s a win/win because your audience is getting to know you, like you more, and definitely trust you – while being entertained by your posts!

If you’re in Savvy Agent Club, the Conversation Starters are a good option to generate engagement on your page. And, then for the 20% posts, you can always fill in some blanks with an image (or 2 or 3) from the Graphics Library. And, if you’re not in the Club, you can get more info here.

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Real Estate: Your Customer's Journey to Buying a House

Real Estate: Your Customer’s Journey to Buying a House

Real Estate: Your Customer’s Journey to Buying a House

Recently, I was on a mastermind call where we discussed how we (we=real estate agents as a whole) have a tendency to talk to leads as though they’re in decision making mode.

Which got me to thinking – if they’re not in decision making mode, where are they?

Statistics show that an online lead takes 12-18 months from when they first start looking at homes online to actually reaching out to a real estate agent. BUT, does that mean they’re in decision mode?

Nope.

Real Estate: Your Customer's Journey to Buying a House

 

All transactions start with an idea.

Which moves into research, definitely weighing the pros and the cons of making a move, etc., etc., until your client decides to connect with an agent and make a plan.

Then, they’re really serious and you start moving toward that fateful day when they sign a contract.

What would happen if you talked to your leads as if they were in the idea stage? How would your communication be different?

Are you asking them over and over if they want to go look at houses this weekend – and getting no response?

What if you gave them an answer to a question they might be thinking about in the research stage?

For example, could they be wondering how much money you actually have to have to buy a house?

I’ll bet you know many different answers to that question! So, why don’t you email them and give them the answer? Brilliant!

Do that over, and over and over.

Even if that person never wondered about down payment, or whatever question you answer, you’re providing value and PROVING that you’re awesome. So, when the time is right for them to reach out – of course they’re going to call you!

Save each response you send and after a short time you’ll have a library of VALUE-PACKED canned emails you can tailor to any lead and help generate a response (that will lead to more sales)! And, when it comes to Real Estate: Your Customer’s Journey to Buying a House, you now have a clear idea how to reach them in different stages.

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Has Anyone Sold a House from Facebook Live?

Has Anyone Sold a House from Facebook Live?

Has anyone sold a house from Facebook Live?

Have you ever wondered if anyone has sold a house from Facebook live? An agent asked me that question the other day and I was stumped for a second. I just couldn’t believe they didn’t know!

It’s like the question – has anyone ever sold a house at an open house?

But, of course, the answer is YES (to both). But, that’s not really the point of a Facebook live. (Or the open house, for that matter.)

So what IS the point?

Using Facebook Live is a cheap and easy way to get your content in front of MORE people for FREE or LOW, LOW cost.

But WHY (it’s not like we don’t have enough to do!)?!?!

Because the more people see your Facebook live(s), the more they have the chance to get to KNOW you, LIKE you, and TRUST you.

Remember the first time you saw a Gary Vee video?


OMG – the 1st Wine Library video! 

You might have thought – this is interesting. And then you saw another one. And another. And now maybe you listen to his podcast or follow him religiously. Or, just know that when you do see a Gary Vee video – it’s worth watching.

Or, when Tom Ferry started the Tom Ferry Show a few years ago… remember the first one you saw?


Episode 1 of the Tom Ferry Show! 

Maybe you already knew Tom and these videos just made you want MORE? Maybe you’d never heard of him but now you subscribe to his email list. Heck, maybe you even pay him for coaching!

These are great examples of how Facebook Lives (and videos in general) let you know, like and trust a business person.

Remember, anyone doing FB lives was once new at it too. No one is expecting you to be a media mogul right outta the gate. But, if you don’t give yourself a chance to get YOUR message out there – YOUR next clients might go somewhere else because they don’t know you’re a choice.

Facebook live also gives you great options to leverage your content (aka videos). Here’s a few examples:

·         Social proof on your FB page – when people are looking at agents, or researching YOU, you’ll have more video social proof aka: knowledge bombs, than the competition.

·         Emails that contain some value. If you answer unasked questions – people who you’re warming up on your list will be like “wow, this agent knows what’s up – it’s like she’s a mind reader!”

·         Recycle your lives to YouTube and now you’ve got a channel. More for email housing – you can embed these in your emails

·         Upload the video to your blog, or embed your FB post to your blog. Now you’re blogging, check one more to do list task complete.

·         RE-TARGET THE SHIT OUT OF THE VIDEO VIEWS – that’s where you move people further into your sales funnel.

So, that’s why everyone says “do Facebook Live” – not because they’re selling houses left and right – but because they’re expanding their audience and leveraging the videos in their business. And, you CAN too!

Looking for Facebook Live Ideas?

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