Grow Your Real Estate Business With a Weekly Newsletter

Grow Your Real Estate Business With a Weekly Newsletter

Grow Your Real Estate Business With a Weekly Newsletter

I had the pleasure of talking with Ricky Carruth about his weekly newsletter on a recent Facebook live. Below the video, I’ve outlined the best practices and other value bombs we talked about.

BEST PRACTICES

Some key tips are highlighted with the time we discussed. And, others are just paraphrased throughout.

00:05 – Introduction

Who Ricky is, some history on how he got to be pretty much awesome. 

5:27 – Ricky recommends sending your own newsletter – yourself.

He spends about an hour a week on his. Don’t delegate this task to an assistant because it’s just too important. Put it in your own words. And, if you can do your newsletter yourself then it will be more valuable to your audience than a newsletter subscription you might outsource. Your newsletter is an extension of yourself. It shows your audience how professional, hard working, consistent – all the things people want in an agent. Your newsletter is doing the heavy lifting for you! Plus, sending a newsletter is leveraging your time. One send stays in touch with your entire database. 

9:18 – Does the day of the week matter for when you send your newsletter?

The day of the week you send your newsletter isn’t very important. Consistently sending it every week is the important piece. 

10:50 – Should you send your own newsletter or use a subscription service that does it for you? (hint – do it yourself)

Focus on market facts vs. fluff that no one wants. People want real market facts – new listings, solds, something that helps inform them to make good decisions. Plus you don’t want to send the same automated message as the competition. 

13:40 – Your newsletter doesn’t have to be perfect.

But it will surely be perfectly YOU. 

14:13 – How do you choose your content?

Ricky plans his newsletter on a whim – he knows it needs to be ready to send out every Wednesday so he prepares it weekly and just chooses information that’s relevant to the market at that time. That helps avoid scheduled content especially if there’s some breaking news that needs to be addressed in the newsletter. Mix up a little business with a little market info and a little bit of you. Keep the self promotion to the minimum. Don’t be a bragger. 

19:20 – What do you think is your audience’s favorite type of content in your newsletter?

Ricky doesn’t think there’s ONE favorite. He includes such a variety of content that it gives everyone a reason to open the email. 

21:20 – Do you email your past clients in each weekly email?

YES. Ricky says – it’s an email – how is it bothering them? He’s very clear that this is how he does business and if you don’t like the fact that he’s doing a hell of a job, then we don’t need to do business anymore. If you don’t like the fact that I work so hard and I give you everything you need every week, then I don’t know what else I can do for you. 

22:36 – How do you link to closed homes? Is it a link on the MLS or something else? And, how do you cover a larger area with suburbs?

Ricky creates a spreadsheet that he uploads to his website. You can separate out areas by links on your website.

24:18 – What email provider do you use?

Ricky uses Constant Contact. For the size of his database he’s spending around $200 a month. You can get a free trial for 50 days or so up to 500 contacts. After that there is a monthly fee. (Savvy Agent recommends MailChimp because it’s got a forever free option for less than 2,500 contacts) 

27:08 – BombBomb

Interesting how he used BombBomb once and the open rate was terrible! Ricky believes it’s because the spam filters can detect an embedded video and automatically flag your email as spam. He switched back to his old provider immediately!

28:10 – Have you ever had to improve your open rate?

Ricky said he doesn’t care about open rates. People put too much value on open rate. There’s a lot of value in having your name appear in someone’s inbox. So, even if they don’t open your email for 2 years but then call you when they’re ready – mission accomplished. He also talks about the level of quality in your database – the more your database knows you personally, the better chances of an open rate. 

30:55 – Do you use a special opt in or just send to everyone?

He doesn’t use an opt in really, he just adds people as he talks to them and gets their email address. (If you use a CRM – you might find an email provider that will sync to your CRM. For example, I use FollowUpBoss for a CRM which syncs nicely with MailChimp.)

31:42 – Do you always have the same subject line?

Ricky always has the same subject line – {{Your Area}} Market Report {{Date}} So, his is Gulf Coast Market Report {{date}}. And, he doesn’t use emojis. AND, he never changes the subject line because it becomes expected, like a part of your brand, and people appreciate consistency. 

33:39 – Final thoughts.

Be consistent. Pick a day and commit to sending that email each week for the rest of your life. As you go along you might change your newsletter format and there’s nothing wrong with that. But, always send each week. He thinks that sending once a month, or even bi-monthly, might make you seem like a part time agent. And when you send good quality content then weekly newsletters aren’t too frequent. 

Join Savvy Agent Club for more information and step by step instructions on how to create your own newsletter to nurture your database and prove on a weekly basis that you're the hardest working agent in town!

How to Get Engagement on Your Facebook Business Page

How to Get Engagement on Your Facebook Business Page

How to get engagement on your facebook business page

Social media can be rather tricky when you’re using it to grow your real estate business. In this video we’ve got some tips on how you can get more likes, loves, comments and shares by increasing the level of engagement with your posts. AND, scroll down for the Attract a Perfect Client bonus! 

First things first…

I assume that you’re feeding Facebook the types of posts it will actually show to your audience. Right? If so, great!. If not, check this post out.

Some tough love

If you’re not getting engagement on your real estate business page, meaning you’re not getting the likes and loves and comments you want, do you think maybe it’s because you’re posting about YOU and not your AUDIENCE?

Remember this: At the end of the day, people ONLY care about themselves.

So, when you post about a new listing?

NO ONE CARES. 

When you post about how amazing at real estate you are….

NO ONE CARES. 

But, if you post something that your audience might relate to – that’s when the magic happens

For example – think about your perfect client… what is something your perfect client might be totally into?

  • Are they dog lovers?
  • Are they local sports fans?
  • Do they brunch every weekend?
  • Are they foodies?
  • Maybe wine snobs?
  • Are they totally into organic food and farmers markets?
  • Maybe they just love scoring a deal on anything, but especially at Target.

So, why not post about THOSE things?

You don’t have to be, and shouldn’t be, all real estate, all the time.

If you’re not quite sure how to figure this out, you’re in luck. I’ve got a worksheet that will help you nail down your PERFECT AUDIENCE. Scroll down and tell me where to send it and I’ll email it ASAP.

Knowing your audience is half the battle to getting engagement on your Facebook business page.

Ultimately, don’t post about YOU.

Post about THEM and what THEY like – and you’ll see the engagement on your posts increase. 

Once you have their attention, then you can WOW them with your real estate skills. Even then, you’ll want to consider THEIR point of view of the real estate process

And then when they need a real estate agent, you’re the FIRST person they’ll call!

 

Attract your PERFECT client with this Savvy Agent FREEBIE:

Realtors to manage their email inbox

Tips for Realtors to Manage Their Email Inbox

Before you throw away your computer in pure email frustration, we’ve got some pro tips to share for Realtors to manage their email inbox.

Whenever I learn about a new hack or something that’s going to save me time or make my client’s experience a little better, I try to pass that info on to you! This was from a Facebook live and I think you’re going to like these tips from Realtors to manage their email inbox. 

Unroll.me

A few people mentioned Unroll.me as a solution they use. This service is free. Once you sign up and they run their magic on your inbox you’ll see a list of all your subscription emails and you can select what you want to unsubscribe. 

Sanebox

Some others recommended Sanebox. This organization has a lunch box theme and you can choose your plan based on if you need Snack size, Lunch size or Dinner size. Prices vary from $59/year to $299/year. These were the prices at the time this post was published. OR, you can pay monthly with prices varying from $7 to $36 a month. 

Once you sign up, Sanebox runs their algorithm on your email. It will decide what’s important and what’s not. The emails that are designated as unimportant will be relegated to a SaneLater email folder. If you find important emails going to your SaneLater folder, you can quickly correct that so they go to your inbox. I believe there are reminders set periodically to let you know when you’ve got unanswered messages. 

DIY Delete

Several agents said they just delete the emails they don’t want to see – that it’s faster than a service. If they really don’t want to get the junk emails anymore they will manually unsubscribe. One agent even saves these emails for those evenings when she can’t get to sleep – and unsubscribes all at once. The satisfaction must be calming to help her sleep! 

Are you sending junk?

Knowing that we get an insane amount of unnecessary email makes me think about the types of emails WE are sending to our clients and prospects? Are you sending emails that are JUNK? We try to be intentional with every email we send to ensure that the content is going to matter to the person we send it to. And, I think everyone would benefit from completing an email audit to make sure you’re sending the highest quality emails and not sending crap that people hate. 

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better facebook ads strategy

Real Estate Agents Need a Better Facebook Ads Strategy

Real Estate Agents Need a Better Facebook Ads Strategy

This was a Facebook Live video done on the Savvy Agent FB page

Some background:

So, I was on a call with a couple of agents earlier this week and they’re spending pretty decent money with Facebook doing some lead generation ads, I assume, or I guess I shouldn’t assume because it sounded like they didn’t really know what they were doing. One of the real estate agents said, “Well, how do I know if my ads are working? I’m spending $1500 a month, how do I know if it’s working?”

There are many different answers to that question.

This particular person had a marketing person that was in charge of that. The answer for her was, “You need to go to your marketing person and have them explain what the strategy is and if it’s working.”

Personally, I don’t spend $1500 a month on Facebook ads. Actually, I have three or four ads running right now, just promoting listings. It’s a really simple strategy. In the last seven days, I’ve gotten 97 leads and I’ve spent $58.65. That’s pretty good return for the money spent.

But my strategy on that ad is very simple. The ad is basically exactly what I wrote on the MLS listing and it takes them to my IDX website. So, when the visitor is on my website, if they look at more than one picture, it forces them to register. Forced registration and I have their contact info!

Never spend money for someone to go nowhere.

In order for that ad to be profitable, and for me to say, “Yes, my Facebook ads are working,” then I need to get something for that ad.

Before you start any ad campaign, you need to know what you want in the end.

  • Do you want to get people to go to your website?
  • What do you want them to do once they’re on your website?
  • Do you want them to join a buyers group that you have on Facebook?
  • Do you want them to download a guide?
  • What is your ultimate goal?

In this example, my goal was super simple: I want leads on my listings for my team to work.

But, the other agent that we were talking to said, “Well, you know, I do videos, I do this, that, blah, blah, blah.” (Blah’s inserted to abbreviate the conversation.)

Also, she wasn’t really sure of what her overall strategy was. I said, “Oh my God, you have got to stop.” And then I drew a terrible picture. And that terrible picture looked, well, frankly, like female anatomy. It looked like Fallopian tubes!

In the video above, I pre-drew the picture so it’s a much better drawing. This is essentially a funnel: 

Better Facebook Ads Strategy

Not to be confused with a funnel cake, but it’s a SALES funnel.

A sales funnel is essentially the process of you getting strangers into your sales funnel and moving them down the sales pipeline to ultimately buying real estate. This sales funnel is going to be what helps you have a better Facebook ads strategy. It works for all advertising strategies too – not just Facebook ads. 

For example, think of strangers being above the sales funnel. All the people in the world that don’t know you are outside the top of your funnel. So, maybe you upload a real estate video to your Facebook business page.

You want people to watch the video because you want to show them that you’re amazing, naturally. In this example, you would target cold traffic to get people INTO the top of your sales funnel. And, because the people who already know you deserve a different message, right? It’s all in the strategy.

What do you do with someone once they watch a video?

Well, you don’t just forget them. You want them in a video views audience. Then you can serve them another ad after they watch the video. 

And that’s how it goes. You serve another ad to that audience and move them further down the funnel. The whole point is to get strangers into your sales funnel (or what I like to call the circle of trust) and the people interested in doing business with are pushed to the bottom of the sales funnel when they make a purchase. The funnel gets smaller toward the bottom because not every person that gets into your funnel is going to turn into a sale.

And, it’s possible that someone who enters your funnel in 2018 might buy or sell a house with you in 2022. But, you have to have a good strategy to stay at the top of their mind for when they’re ready to do business with you.  

A simple sales funnel example:

Ad 1 – Serve your video as an ad to a cold audience (strangers).

Ad 2 – Then, anyone that watched at least 25% of your video you’re going to serve them a home value ad.

So, if they watch 25% of your initial real estate video, then that might be a sign they’re pretty interested in real estate. Then you want to serve them a very specific ad that has the opportunity for them to take action. In this case we used a home value ad. Once they register with your home value ad – you’ve got their contact info and you’ll work them until they sell! (Or at least put them on a drip campaign.)

This is a pay to play world.

Be strategic with your sales funnel and how you’re going to get them further down the pipeline. Now, of course, not everybody’s going to make it to the bottom of the funnel, so that’s why it gets a little bit smaller, but you can get so much more targeted as you get closer to this buying decision part of the funnel. Once you have this strategy in place, then you can actually say with confidence whether or not you know if you Facebook ads are working.

Today, I have a very simple strategy because I was too lazy to set up a complicated funnel. And well, frankly, maybe it’s not even me being lazy. Maybe it’s just that I’m so darn busy, all I had time for was to throw up those ads.

I want leads on my listings.

Just like you and every other real estate agent out there. And there is nothing wrong with that. It’s effective. I can say that 97 leads for less than $60 in seven days is worth the money.

Before you give Facebook any more money… actually, this rule actually applies for everything.

Before you give Google AdWords money…

Before you give ANY VENDOR any money, make sure you know what you want in return for that money. And then you have something to judge the performance by. You have your baseline expectation and with a little more experience, you’ll have cost per lead, cost per sale, you’ll figure all of those things out. 

The very basic minimum thing that you have to have…

…is a strategy of what you want to happen. Then, you can grade your performance and know ultimately if that money is worth your time or not. You can get a lot more advanced and nerdy about the numbers later, but please: If you don’t know if your ads are working, STOP.

Stop spending that money right now or talk to the marketing person who’s in charge of those ads. Somebody knows. And if that somebody is supposed to be you, shut the ads down and think through it, look at the numbers. You’re a business owner and you deserve to know that your money is being spent wisely so that you know if you should spend more of it or not.

We teach a lot about funnels in Savvy Agent Club. But, if you make sure you have a STRATEGY before spending any advertising dollars, that’s half the battle right there.

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free real estate leads

Get Free Real Estate Leads with Customer Reviews

Get Free Real Estate Leads with Customer Reviews!

Love it or hate it, people are visiting Zillow when they’re in the research phase of their real estate journey. They might be scoping their competition, or they might be looking for an agent. If you don’t have a presence on Zillow, you’re missing out on the potential of getting FREE real estate leads. 

Reasons why I think everyone should collect reviews on their Zillow profile: 

  1. It’s FREE! You don’t have to be a Premier Agent or pay Zillow any money to have reviews.
  2. Zillow is going to get more website visitors than your website, so why not capitalize it?
  3. People will message you directly because they loved your reviews. (Hello, FREE real estate leads?!?!) 
  4. Your competition probably isn’t going to put as much effort into it as you, so you’ll have an edge. 

 
You can, and should, get reviews from these types of clients:

  1. Past clients
  2. People that bought FSBO or some other way without you
  3. People that you showed properties to, but decided not to make a move
  4. Your friends that benefited from your free real estate advice

 
And, if you can think of anyone else, you should totally ask for a review! 
 

Maybe you’ve gotten out of touch with your database. 

Why not re-engage with them with a “hey, I was in your neighborhood the other day and thought of you” message? Then, when they respond, ask for the review. This is a double win because you’re reminding someone you once worked with how amazing you are, and then when you get a review, perfect strangers will also see how awesome you are. Which results in FREE real estate leads. (Isn’t that awesome?)
 

Make getting a review part of your closing system.

We talk about reviews at the very beginning of our relationship with people so they know that this ask is coming at the end. And, when you time it right, they’re usually quite happy to write a glowing review. 

But, does it have to be Zillow? 

You can collect reviews on other sites like Facebook, Google, and I’m sure many others. The key is to get the reviews – and get a lot of them. It’s best if they’re housed somewhere that gets a lot of real estate traffic already so you can get some traction with your reviews. Having the most reviews on www.yourname.com isn’t going to help when you get 7 website visits a month. 

Recycle those reviews!

Finally, you can always copy/paste the reviews you’ve received on Zillow (or any other site) to your own website. So, no matter how someone gets to your website, you’ve got the social proof of your awesomeness at their fingertips! Often times those free real estate leads are going to research the heck out of you so having a solid website in addition to awesome reviews is going to give them more incentive to contact you. 
 
How many reviews do you have today?

Why not set a goal to get 25 more reviews by the end of 2018? 

You can totally do it!

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Get More Organic Reach on Facebook

How to Get More Organic Reach on Facebook

Get more organic reach on Facebook using the exact posts that Facebook prefers. (aka FEED Facebook!)

 

 

When you feed Facebook what it wants, you’ll be rewarded with more organic reach.

Organic reach: your posts will reach MORE of your audience – for FREE.

In this video I’m going to share the 5 ways to feed Facebook starting with the BEST and most preferred. That leaves the WORST for last.

1. Facebook Live

Facebook’s FAVORITE post is a Facebook live! When you do a Facebook live, Facebook will reward you by notifying your audience that you’re live and giving that post a little extra Facebook love by sharing it with MORE of your audience.

2. Video

If you can’t do a Facebook live, the 2nd favorite post is an uploaded video. Facebook loves video although it loves live video the most.

3. Image

The 3rd most preferred post is one with an image. Something eye catching to get your audiences attention. Image posts do very well with the Facebook algorithm, just not as good as video or FB lives.

4. Text Only

Maybe you don’t have a video or an image. So, you post text only. This type of post doesn’t usually perform well with Facebook – because it’s not feeding Facebook what it wants. <img draggable=” /> So, it’s not the worst type of post, but it’s close.

5. Link

Finally, if you want to make sure your post goes nowhere fast, feed Facebook a link. Links seem pretty innocent because they’re potentially sharing valuable information with your audience, right?

WRONG.

Facebook hates links because they encourage people to LEAVE FACEBOOK.

Makes sense that their clever algorithm would be programmed to keep people ON Facebook doesn’t it?

But, don’t just take my word for it. Post one of these posts daily for the next 5 days and comment below which one(s) worked the best, and which posts bombed.

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3 Time Saving Tips

Get Your Life Back With These 3 Time Saving Tips

If you feel like there’s not enough time in the day to get ANYTHING done, then these 3 time saving tips are for YOU!

 

In this video, I’ve got 3 time saving tips that are going to save you so much time, you’re going to sell many more houses, you’ll be rich.

Time management tip number one:

Turn off your text notifications. It’s not like your phone isn’t attached to your ear or your hand 24/7 anyway, so turn off the notifications. Then, when you actually have a moment to concentrate on something, look at your text messages. Trust me. If somebody says, “I want to buy a house” and it took you 15 minutes to get back to them, they’re still going to want to buy a house! They know you’re busy, and who’s to say you’re not with a client?

And, just because you’re not with a client doesn’t mean that you should answer a text in lightning speed. You’re a business owner and you answer that text message when you have time to dedicate time to it. That’s why you should turn off your text notifications.

Tip number two:

Turn off the notifications to Facebook. Facebook will be there later, so turn off the notifications and you won’t be bothered constantly all day long just to find out that “Heather commented on your post, or Heather posted in a group that you’re in” so on and so forth. That way, you’ll spend less time on social media and more time focused on things that truly matter to move your business forward.

Tip number three:

Turn off your email notifications. I know that’s hard. I know everybody likes to get a little “ing, ding, ding, ding, ding” on your phone when you have an email, but enough is enough. Just like your phone is connected to you 24/7 for your text messages, it’s not like you’re not constantly reading email anyway.

Plus, so much of what we get for emails is junk. Just give yourself a break and turn off the notification, and then budget your time wisely. So, when you do have a moment to check your email, you’ll actually be able to concentrate on what’s going on there, and you won’t feel like you’re running around like a chicken with your head cut off. (Seriously, you’ve got to check out the video for a hilarious chicken clip.)

So those are my three time management tips, and if you follow those then you will INSTANTLY have so much more time on your hands to sell more houses. Although, you probably will need about a week to get used to not being needed so much. With all of those notifications not going off, you’re going to feel a little strange with so much extra time on your hands. Now go use that time wisely and sell a house.

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Using Feng Shui to Sell Your Listings

Using Feng Shui to Sell Your Listings

When you’re at your wits end…

…with a listing that just will not sell, no matter what you do then this post is for you. Ivy Ellerby of Feng Shui It! shared her tips on using feng shui to sell your listings. 

You won’t be surprised to know that her top tips include de-clutter, de-clutter, de-clutter, and CLEAN. 

But, sometimes it’s not a clutter/clean situation. Sometimes you need to address the energy of the home. And, that’s where feng shui can make a difference! 

BONUS!

Mention you watched this video on Savvy Agent and get a FREE 20 minute consultation from Ivy. Contact her HERE.

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Why Every Real Estate Agent MUST Know Their ROI

Why Every Real Estate Agent MUST Know Their ROI

Why Every Real Estate Agent Must Know Their ROI

 

Are you wasting your advertising dollars?

Do you even know?

When was the last time you checked your ROI?

If this is your first time here, Hi <img draggable= I’m Heather with Savvy Agent. Running your real estate business LIKE a business owner is really important to me. So, let’s take a second and talk about return on investment, which is what ROI stands for.

If you’re spending any money on your real estate business, it’s important for you to evaluate your ROI periodically.

Are you getting the value for the money that you’re spending? If you’re spending a significant amount of money, like on advertising dollars, well that value translates into return on investment, or ROI.

The reason I’m bringing this up is because my friends at Zillow, are making a lot of changes to the Premier Agent program. That has a lot of agents sort of up in arms thinking, “Oh my gosh. You know, things are changing. Is this going to be worth my money? We get fewer leads now than we did five years ago.” So on and so forth.

It’s certainly not a moment to be bashing on Zillow. (Don’t take this the wrong way.) But, it’s just smart business owners saying, “Hey, I pay this company money, and I want to make sure that I am making a return on my investment.”

So, how do you figure out your ROI?

Well, you take your net profit, divide by your total investment, times 100. And, you’ll get a number that represents your ROI percentage.

For example, let’s say you spend $1,000 a month on a lead source. That means for nine months this year you would have spent $9,000. And let’s say you have seven sales with a gross commission year to date of $36,750, but your broker has a split arrangement with you where your broker takes 15% of your gross commission, leaving you with $31,238.

(If you’re a team leader, at this point, you would also take out your buyer agent split, because that comes from your bottom line.)

But for this example, we’re a single agent and $31,238 is our net commission. We take that divided by $9,000 (our total investment in the lead source) and take the 3.47 result times 100 to get 347% ROI.

Personally, I like to work with that 3.47 number because I know for every dollar I spend I’m going to make almost three and a half dollars on this lead source, and that’s my ROI, 3.5X. (I rounded up there, you see?)

Once you’ve figured out the ROI for your lead pillars for the advertising dollars you’re spending, then it’s time to make important business decisions.

Are you getting the value that you expected to get?

Is it time to cancel?

Do you need to call your rep to say, “Hey, this is not what I expected it to be. What’s going wrong? How can I fix this?”

Maybe your rep can give you tips on how to convert the leads better, get more leads, or nurture them.

Perhaps you have systems that could use improvement. 

Are you actually following up on those leads? If not, why invest in the first place?

So, that’s how you calculate your ROI.

Take all of that into consideration as you make smart business decisions on whether or not you should continue spending your advertising dollars the way you currently are or if you should invest more, invest less, or invest in something else.

And if tracking your sales and tracking your expenses is not something you’re currently doing, so when you watch this video, you’re like, “What? How am I supposed to do any of that?” that’s okay. I have a freebie right here so you can access my very favorite numbers tracker spreadsheet, which will help you get on the fast track to better accounting.

It’s actually a course in Savvy Agent Club called Accounting is Sexy. So, just think of that as you’re tracking your numbers and counting your money, because accounting is sexy, because money is sexy.

And when you don’t have money because you’ve made poor business decisions by wasting advertising dollars because you didn’t track your ROI, well, that is definitely not sexy at all. So, download that freebie. If you have any questions, you can comment on this post or you can email me, heather@savvyagent.co. Thanks for tuning in, I hope you have a profitable rest of your day!

 

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Using Instagram Stories to Grow Your Real Estate Business

Using Instagram Stories to Grow Your Real Estate Business

USING INSTAGRAM STORIES TO GROW YOUR REAL ESTATE BUSINESS

In Savvy Agent Club, we regularly talk about how to use social media to grow your real estate business. And, we just completed a month of training how to use Instagram Stories. So, it made perfect sense to bring my friend, Shannon Salmon, on to share her best tips and strategies at using Instagram stories to grow your real estate business.

You can follow Shannon on Instagram here.

What I like about her stories is that they’re REAL.

She does stories on her business, her life, being a mom – all the things that together help define this BOSS of a lady.

Check it out!

Top Takeaways:

 

Using social media (including Stories) for your business doesn’t mean you should be BORING.

Actually, you should do EVERYTHING you can to not be boring. Follow the 80/20 rule by limiting 20% of your content to self promotion.

All real estate – all the time – is an absolute snooze fest.

 

Put yourself out there. It gets easier.

The first time you go live, it’s nerve wracking. But, you get over it. Just put your content out there. Just rip the band-aid off and DO IT. Plus, if you’re worried about what you look like – use a filter!

 

Social media is FREE.

Why wouldn’t you take advantage of a resource that helps you get in front of people and doesn’t cost anything?!? But, remember that if you expect to GET engagement, you need to GIVE it. It’s not a one-way road so you should definitely make sure you comment, like, etc on other peoples posts.

 

If you have an accent – USE IT.

The rest of us that don’t have an accent are totally jealous. And, if you don’t have an accent, it’s OK – you can create your own brand. (Shannon talks about this around 9:00.)

 

You don’t have to spend hours a day on social media.

Part of the fun of social media is getting to know our friends or the people we’re following better. Give yourself permission to share your life. And, in case you need me to tell you, have some grace to share your perfectly IMPERFECT life. (Honestly, no one is fooled by those with “perfect” lives.) So when you share your life, it’s easy to find the content. If you’re not sure what to share, think about the top 3-4 things that light you up. Real estate is likely 1 of those. Kids, pets, cooking, sports, etc – are other examples of what might light you up.

When you post about things that you really care about, people will notice and appreciate!

 

Shannon’s favorite apps:

Wordswag – Add words to a picture. Promote your open house or other interesting things about your listings. Create your own quote cards!

PicsArt – This is great for adding logos and headshots to your images.

iMovie – Every week Shannon does a “where is she wednesday” bit and she uses iMovie to film those interviews with local businesses. Easy peasy!

Ripl – Shannon uses this app to create videos to promote her listings or open houses. There are templates that make it easy and fun.

Remote – this isn’t an app, but you can get a remote to start and stop your video without getting your finger in the shot! Try this one on Amazon for less than $9!

 

My favorite part…

Keep it simple. You do not have to go crazy. No need to hire a social media agency to create a strategy for you. (Actually, if you want some of this stuff done for you – you should check out Savvy Agent Club.) Don’t worry about the number of followers that you have! Stay focused on creating content that rings true to YOU and that your audience engages with. Keep it short, keep it quick, keep it on topic. Keep it simple!

 

To sum it up

Social media is a long game. If you make ONE post about a house – don’t expect to get a buyer immediately. It takes time to find your groove and grow your following. Pick the social media platform you want to start with. Work on just ONE platform at a time. Two if you absolutely must. Pick ONE thing – and get good at it. Then, you might want to add another platform. It’s all trial and error, so give yourself the opportunity to try, fail, try again and succeed!

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