Real Estate Update: Fake Engagement is a Terrible Idea

Real Estate Update: Fake Engagement is a Terrible Idea

Real Estate Update:

Fake Engagement is a Terrible Idea

 

In this video, (from a Facebook live), I implore you to not use this terrible strategy of an engagement pod!

What’s an Engagement Pod?

This post was inspired by a group admin I saw encouraging everyone to engage with each others pages and posts. Now, this strategy might work for local restaurants, mommy pages or DIY pages. But the group was filled with real estate agents and by participating in an engagement pod, you’re not doing your page (or posts) any favors. 

Engagement pods can be found at the PAGE level or at a POST level. Both are bad ideas.

A PAGE engagement pod would be exactly what this group admin was perpetuating. She had a post that encouraged agents to drop a link to their Facebook business page so that other people in the group could go LIKE their page. And of course if you drop a link to your own page the expectation is that you like the links that other agents drop. I’ve seen these pods for Instagram profiles too. 

A POST engagement pod would be where you share a link to a social media post (Facebook or Instagram) and other people in your engagement pod like, love or comment on your post. 

The problem is the people you’re encouraging to engage with your page or post – are NOT your target audience. 

The reason people start engagement pods is to try to game the algorithm. So if you and all of your real estate friends said, “Okay, I’m going to like your page. You like my page. I’m going to like your post. I’m going to comment on your post.” So thinking you’re going to essentially trick algorithm by making it seem like your post is super engaging and they’ll show it to more of your audience. 

The algorithm is smarter than you think.

Facebook’s algorithm is pretty smart. And, Facebook owns Instagram so you KNOW they also use the same smart algorithm. (Or a smart variation specific to Instagram anyway.)

Essentially, the algorithm is going to see that you have real estate agents from several other states liking your page and commenting on a post. Being a smart little algorithm, it’s going to deduce that you WANT to share your content with people JUST LIKE THESE OTHER AGENTS. 

But that’s the WRONG target audience. 

So in theory, you’re getting more likes and more engagement on a post. But, not really because of how the algorithm interprets that engagement. Imagine that Facebook is going to say, “Oh, well, geez, Heather is in Des Moines, Iowa, but all of a sudden these people in seven other states are liking her stuff, so that must be her audience.” 

If real estate agents are your actual audience, then this is a strategy that could work for you. Savvy Agent’s target audience is going to be real estate agents. But, when it comes to selling real estate in my local market, I only want people who live in my area or are thinking about moving to my area.

PLUS, what happens when the engagement pod peters out and everyone has gone their separate ways? Now you have a bunch of real estate agents that like your page – but NEVER engage. And, they don’t engage with you because they’re not your target audience. The things that you’re posting aren’t created for their social media enjoyment, are they? 

But what about agents that sell your listings?

Now I know you might be thinking, “But what if I post a listing on my Facebook business page, and you know Suzie Q the agent that likes my page, she sees the listing and sells it.”

I get that. And if you want real estate agents on your page for that reason because you’re spamming Facebook with your listing, that’s up to you. I don’t recommend it for an effective social media strategy, but, you can totally do that.

Or, you could create a separate page that is just for listings in your town. For example: Homes For Sale in Chicago. Or, Homes For Sale in San Diego. And then post your listings and pimp your friends out to post their listings on that page too, and then the audience truly is real estate agents.

What is your ultimate goal?

Typically, a real estate agent would use their Instagram or Facebook business page to generate leads and connect with their audience. And/or to share social proof! Fake engagement from other real estate agents isn’t going to help you reach your local target audience because you’re confusing the algorithm. And, it’s going to mess your page up. It will ultimately kill all engagement because, honestly, who wants to engage with a bunch of real estate agents?

Imagine that you have a post that seven agents from seven other states are liking and making comments on. Then, Bob from your town sees the post. And he sees the engagement. But he also notices that the people commenting appear to be real estate agents. Bob’s going to think, “Oh well, I guess this is for real estate agents. I’m not going to engage with this because I’m not an agent and I don’t want to look like I don’t know what I’m talking about.” 

Just say no. 

These are the main reasons why you should not be involved with engagement pods. Don’t give fake engagement! And, don’t encourage other real estate agents to like or comment on your post because it’s not doing you a favor. Don’t get tricked by someone in a group that tells you it’s a good idea. Because it’s not. It’s a bad idea.

Get real engagement

Instead, why don’t you post things that your audience might actually be interested in? Consider the people that you WANT to connect with and what THEY would respond to. What are the questions that they have that you could answer? So maybe by doing a post answering an unasked question, or something fun that’s local, you give yourself the ability to connect with them on their level.

A sign you have a good post is when your true target audience engages with you by liking, loving or commenting on it. It stands to reason that you’re going to have to test a lot of content until you find what your audience will respond to. Then, when you get that post that has good engagement from your page you can run an engagement ad. The Facebook and Instagram algorithms somehow know exactly who to serve that post to, to get additional likes, loves and comments. Then, you can invite those new people to like your page. Slowly but surely you’re going to build an engaged social media following! 

If you’re not sure who your target audience is or what you should be posting to get their engagement, then you should download our free training: Attract the Perfect Client. 

Attract your PERFECT client with this Savvy Agent FREEBIE:

Are You Being Intentional Or Boring?

Are You Being Intentional Or Boring?

Any time you’re thinking about marketing to your database, you want to ask yourself, “are you being intentional or boring?” This is a good rule to follow with any type of content, marketing, email, or even social media posts.

A little backstory…

Recently, I met with a local agent for a poolside chat about getting organized in real estate. Yep, we were by the pool. Because how can you get some pool time in when you’re a real estate agent and an entrepreneur? Poolside chats!

Are you being intentional or boring? 

Work + Play = Balance, right?

Anyway, she was describing a moment I’m sure we’ve all had… you’re sitting at your computer, doing your thing, and all of a sudden you wonder “OMG, should I be sending out a newsletter?!?!” 

(Side note – don’t wonder those things! Make a marketing plan for the month (or better yet the year) and stick to it. You’ll stop having these bright shiny moments that get you off track.) 

My response:

Why do you need a newsletter when you can send an email from YOU (vs a newsletter service) that provides some sort of value to your audience?

One easy way to provide value is to send a round up of your best content that week. For example, did you post anything on Instagram or Facebook this week about your local area? Some ideas:

  • Something about a farmers market
  • The best place for fireworks this weekend
  • Where to get the most amazing raspberries
Are you being intentional or boring? 

mmmm, raspberries!

That’s good content!

You don’t need to pay a service for a boring newsletter. Remember that 20 other agents in your market will send the same exact newsletter. Ew, how boring! Instead, you can send an intentional email! And an intentional email with good content is providing VALUE.

Remember to include a link back to your Facebook page so you benefit from their future likes and engagement. Their engagement will give you better future organic traffic AND great re-targeting options. Yeah! But best of all, your audience will benefit from all of your awesome posts.

I would mix fun stuff, local stuff and maybe ONE real estate thing (you should do a Facebook live with YOUR #1 curb appeal tip!). 

Remember to be intentional. People will appreciate it so much more than a canned newsletter that isn’t really sharing anything great.

Are you In Savvy Agent Club?

Do You Have to Look Perfect to Go Live on Facebook

Do You Have to Look Perfect to Go Live on Facebook?

If you’ve ever wondered, “Do you have to look perfect to go live on Facebook?” Keep reading because we’re going to prove the answer is NO.

In this video (from a Facebook live) I practice what I preach and talk about why you shouldn’t let your perfectly imperfect looks prevent you from going live on Facebook. 

Live inspiration

I was having lunch with an agent from out of town and I was telling her about Savvy Agent Club. Specifically how we have a training each month on a specific topic. For example, we have several trainings on video marketing and how you should step out of your comfort zone and do things like go live on Facebook. Let’s face it. Real estate is a relationship business. And, even if you’re not in real estate – people like to buy from people they LIKE. It’s so important to connect with your clients on a human level. Let them get to know who you are not only as a business person, but as THE person that they’re going to have a relationship with.

And so, I said, “I should do a Facebook live this afternoon. BUT, I was out in the heat this morning and completely melted. I’ve got my hair in a ponytail. You can see the evidence of sweat. I just look terrible, so I’m not going to go live.”

Can you relate to that big BUT moment where you try to talk yourself out of a great idea? Where you let your vanity get in the way of your success?

So, my friend says, “But Heather, you should go live.” And I knew how right she was.

Time to practice what I preach.

I tell everybody who takes the Facebook live tech training with Savvy Agent that it doesn’t matter what you look like. Your people already know what you look like, and they accept you for who you are. And anyone that looks at homes with me in the summer has seen sweaty, ponytail, melted Heather. It’s just a fact of my life. So, why would I let that stop me from speaking to my people??

If you what you have to say is valuable, then who cares if you have sweat head? Who cares if you weigh more than you’ve ever weighed before? Who cares if you’re too skinny? Does anyone care if you don’t have any makeup on? Don’t hold yourself back from giving to your audience. You have information that they’re going to benefit from – so don’t let your vanity get in the way of delivering.   

Sometimes a little lipstick is all you need.

I sweat most of my makeup off and just put on a little bit of lipstick before this Facebook live and you wouldn’t really even know that I didn’t have makeup on, had I not told you. If you did notice that I didn’t have makeup on, you certainly wouldn’t be rude enough to point that out because that’s just bad manners, right?

Give yourself some grace.

You are a human being and your people know that you’re a human being. It’s okay. Now, what you have to say and the information you have to deliver to your people is really the important part. Give yourself a break. Allow yourself to be human. Accept the fact that the world already knows that you look like. If you look like a sweat head, like I do, all summer long, well, the cats out of the bag. Everybody knows because they see you sweating your head off and hiding it from a Facebook live isn’t doing anybody any favors.

Whatever is holding you back from delivering that message to your audience, GET OVER IT. Get over yourself. 

Go do a Facebook live on your Facebook page. Not just to help grow your business, but because your audience needs you. You got this, sweat head and all. 

Looking for Facebook Live Ideas?

Save Time and Get Organized with This Simple Facebook Tool

Quick Tip to Save Facebook Posts for Later

How often do you see a video on Facebook but you can't turn the sound on to watch? Or, you see a post and want to remember it for later (like a recipe or maybe a post your competitor is doing...)? 

This happens to me all.the.time! The way I get around that (and feel organized AND save time) is to save those videos and/or posts for later. 

Facebook knows this is a common problem and they have a solution. Perhaps you already know about this and use it. But, in case you don't - I thought I'd share. 

You can see this in action on the video above (and I even include some awkward examples on mobile) or check it here:

Step 1: Find a post you want to save for later. 

In this example we've got a post from Today's Homeowner. This screenshot shows you the three little dots that appear in the upper right corner of the post. This works the same on the Facebook app as it does on desktop. 

Step 2: Save the post.

So, you clicked the three little dots as displayed above. Then, all you have to do is select "Save video". If it's not a video post - then it will say Save post. It works exactly the same.

Step 3: When you have time, access your saved stuff.

If you're on a desktop/laptop/computer, on the left side of your Facebook feed, about halfway down the menu you'll see the Explore option. Saved shows up at the top of my list. Click on that and you'll be taken to all your saved stuff. 

You can create categories in your Saved section if you really wanted to organize your stuff. But, I find that takes more time and dedication than I'm willing to give to the cause. I just want my videos when I want them! 

How does this save time?

This one is going to be up to you. If all of your time is maximized now, you'll just feel more organized and have access to your saved stuff when you allocate time. 

Personally, I like to watch my saved videos while I'm making breakfast. You could watch them while you're on the treadmill. Lots of options! 

I hope this simple tip was helpful for you! If you have any questions or feedback, you're welcome to message me at hello@savvyagent.co.

Want More Savvy Agent?

Generate Real Estate Leads on Facebook

How To Generate Real Estate Leads on Facebook

How to Generate Real Estate Leads on Facebook 

Have you ever wondered exactly how real estate agents are getting leads on Facebook? In this video, we take you behind the scenes, directly into the Ads Manager, of Shane Torres! Shane's team sells more than 200 homes a year and Facebook leads are one of their top lead generation pillars.

Shane follows a very easy format on all of his ads which is a great example. You don't have to re-create the wheel on every ad - just get your message out there. 

You've heard the saying "Done is better than perfect"? And, while we all would appreciation perfection, getting some marketing DONE is going to result in more sales opportunities for us!

One of the best tips from this video is using the "Suggestions" for narrowing your audience. There's a lot of opportunity to test each audience to see if any outperform the rest. But, if you're just getting started with your real estate Facebook ads, then put ALL the suggestions in the audience. 

Pro Tip:

Don't include suggestions that would include agents. For example: Zillow/Trulia Premier Agent, or Realtor.com Pro, or National Association of Realtors. These suggestions are going to be primarily real estate AGENTS. And agents aren't likely to be a LEAD on your ad. Sure, they might sell the house to their buyer, but your goal is to generate leads. 

Ultimately, your goal is to generate real estate leads on Facebook so ANY ad you run should be focused on that goal. You'll want to incorporate a Facebook Ads strategy in your annual marketing plan and then test it until you find the ads that work best for you! And, if you're looking for additional Facebook Ads training, check out Savvy Agent Club which has several tech trainings available!

Want More Savvy Agent?

How to Set a Dropbox Link to Automatically Download

How to Set a Dropbox Link to Automatically Download

Using cloud storage in real estate can be confusing for our customers. Here’s how to set a Dropbox link to automatically download.

Whenever I learn about a new hack or something that’s going to save me time or make my client’s experience a little better, I try to pass that info on to you! This was from a Facebook live and I think you’re going to like this Dropbox hack.

This hack is courtesy of my buddy Dara Sklar, who is phenomenal about all things digital organization. 

First, when would use this hack?

Do you ever do a CMA in PDF form and email that to a client?

Great example, I save everything, including my CMAs in Dropbox. Some CMA’s have a large file size. If you use RPR then you know the Sellers Report is usually 70+ pages.  And, that’s just a little much to print.

Anyway, I like to share my CMA’s electronically. So, I save them in Dropbox in the presentation folder for that particular client, and then copy the Dropbox link and paste it on an email to share with them.

Well, when you share it like that, it opens up in a folder or takes them to the Dropbox link on their computer.

But, here’s the hack!

If you change the number at the very end of that Dropbox link, so the link shows a 1 instead of a 0, then the file automatically opens when the end user gets the link and clicks on it. The last two characters of the Dropbox link are usually =0. So, just update that to =1 and it will auto download. Like magic! 

I love this Dropbox hack because sometimes it’s kind of confusing for people who don’t use Dropbox or are not familiar with it and they’re like, “Oh. What is this Internet thing that this real estate agent is taking me to?” So, by making that one simple change with this awesome Dropbox hack, you have just made your client’s life a little bit easier. (Although if you’re sending them an 80-page CMA, maybe not so easy after all??)

That’s the hack. Just change your shared Dropbox link, the very last character from a zero to a one and it automatically opens for the person who opens up that link.

Thanks again to Dara for sharing this tip! If you’d like to hear what she has to say in regard to SEO, you can tune in here. 

Are you In Savvy Agent Club?

Why You Shouldn't Obsess Over Having Facebook LIKES

Why You Shouldn’t Obsess Over Having Facebook LIKES

Can we talk about why you shouldn’t obsess over having Facebook likes? Seriously, the agent that wins social media is going to have an engaged audience…

This video was from a Facebook live about how you need to stop obsessing over the size of your social media following. 

When it comes to social media, you don’t have to have ALL the likes.

I often hear people say something along the lines of, “Oh I need to really work on getting more likes on my Facebook page, my follows on Instagram, more, more, more, more, more.”

Please. You don’t have to have ALL the likes. You just have to have the likes that count.

It’s quality over quantity. 

Think about it. What is having ALL those likes actually doing for you? You can buy likes if you need to. You can run an ad to get likes. But, are those really people that are going to do business with you? Is somebody liking your Facebook page or following you on Instagram really going to result in money in your pocket? Probably not.

If you’re not engaging with your audience, it’s probable you have a dead page.

I look at the real estate agents that have thousands and thousands and thousands of followers, and their pages are dead. Nobody is engaging with anything on their page, and you don’t want that.

So, instead of giving yourself a hard time about not having all the likes, think about what it is that your audience wants. What do they need? Now give it to them in a fun way! (Not in a “Hey, use me as your real estate agent.” way because nobody really wants that.)

Think about how you can be super relatable to your audience. What will they appreciate hearing from you? You can be funny. You can be brutally honest. You can be lots of things, but the people who are going to appreciate the message that you give, those are your people.

If there’s 100 people who engage with all of your posts, and they tell all of their friends that you’re amazing and they should use you for real estate, then that’s better than having a page of 100,000 fans who don’t care two bits about you.

Take it from me

You want quality not quantity when it comes to a social media following. Stop beating yourself up for not having thousands of followers and realize that having a smaller but more engaged following is really the secret to success.

Focus on the people that already like your page, and give them the content that they’ll engage with. And then once you’ve got them engaged, look for more people just like them. That’s how you win in social media.

If you’re not sure what to post you might benefit from taking our FREE course “Attract the Perfect Client”. Tell us where to email it below:

Attract your PERFECT client with this Savvy Agent FREEBIE:

real estate seo

Real Estate SEO: 3 Free Ways to Get More Website Traffic

Real Estate SEO: 3 Free Ways to Get More Website Traffic

If you’re a real estate agent, you know that exposure is important. In this Facebook Live replay, you’ll learn all about real estate SEO. AND, you’ll learn 3 FREE ways to get more website traffic. Seriously, they’re free.

 

Watch the Replay!

Free Tip #1

Update your FREE google business listing. Click here to setup and/or reclaim your business listing. 

What do you include in the google business listing? 

  • check
    Your Name 
  • check
    Your Brokerage Name
  • check
    What you do. For example, "residential real estate"
  • check
    Where you do it. For example, ...residential real estate "in {your area}"
  • check
    Any other keyword you might want to be found under. 

Free Tip #2

Use SEO in your social media profiles. 

  • check
    Include your brokerage name, what you do, where you do and other keywords in your social media profile (see free tip #1 for details)
  • check
    Create pages specific to an area to attract search engine traffic. For example, instead of a business page for Jane Doe, Realtor - you might create a business page for Chicago Real Estate. Or, First Time Homeowners in Chicago. 

Free Tip #3

Give your website an SEO boost!

  • check
    Add the areas you work to your agent profile. Include other keywords that are commonly searched for by your target audience.  
  • check
    Write blog posts that are keyword driven to generate traffic for specific areas. For example, "The Most Expensive Condos for Sale in Chicago" or "Top 10 Reasons You Should Live in Lincoln Park" or "Best Dog Parks in Logan Square"
  • check
    Have a separate section on your site (or a completely different site...aka "farm site") for the areas you work. Optimize your keywords so users will find your page/site about Logan Square or Lincoln Park when doing an internet search. 
What Kind of Real Estate Agent Do You Want to Be?

What Kind of Real Estate Agent Do You Want to Be?

When you think about what kind of real estate agent you want to be, you can be the flame throwing agent that blows all situations up. OR, you can be the agent that exercises some grace.

Sometimes, we all need a little grace. We need to give ourselves grace.

Have you heard of the golden rule? Do unto others as you would have others do unto you. We could use more of this in real estate and you have total control over how you handle situations. So, will you be the agent with grace, or the flame throwing agent?  

I recorded a video on this (below) and wrote the text in this post separate from the email. Sooo, the words below don't necessarily match what you'll hear in the video, but the concept is the same. If you prefer to watch/listen, have at it. If you'd rather read, just scroll below the video. 

Do you ever feel like a complete failure because you're not perfect? Because your sales weren't as good as someone else's? 

Give yourself some grace. {If you're not sure what I mean by grace, you can read up on the definition here.}

You're not perfect. I'm not perfect. NO ONE IS PERFECT. 

So, give yourself some grace. It is OK that you're not perfect. It's OK that you're learning the real estate business and becoming a better agent every day. 

And, you might also think about your colleagues and how THEY might also deserve some grace. Honestly, this world would be a better place if WE ALL gave people a little more grace. It's so simple! 

For example...

For example, let's say that you have a listing contract with a seller. The listing is on the MLS, the house is for sale and you're just doing your thing waiting for an offer.

Out of the blue, your seller contacts you - and they're upset.

Turns out, they were interviewing other agents before they decided to hire you. Ok, that's normal. But, one of the agents they interviewed was the agent that helped them buy the house. And, that agent thought the seller was going to list with them.

Naturally, the seller didn't even tell the other agent they didn't get the job. Oops. So, when the other agent sees their house listed on the MLS, they have a knee jerk reaction and send your seller a text. 

"I just saw your house is listed for sale on the MLS and I am so surprised because I thought we were working together. I'm so confused, my feelings are hurt - can you please tell me what I did to lose your business?"

Ugh. 

Turns out the seller is upset by this message and they're contacting you to make it all better. (Isn't that what we do? Make it all better...)

So, what do you do? 

I think about the sellers. I'm not sure why they're so upset (obviously, they could have avoided this by simple communication) but they are. Perhaps they don't know what to say to the other agent. Maybe they're worried they did something wrong by choosing to list with you. Who knows?

Regardless of whether or not the other agent should have sent your seller a message... they did. And, now it's your problem to resolve. So, whatcha gonna do? 

Honestly, it's SO easy to be the person that throws gasoline on the fire. If the seller is upset, maybe you want to validate their feelings and agree "how dare that agent contact you?!??!" or "we should file a complaint!", but does that truly accomplish anything? 

AND, if you do use your flame thrower, I wonder how that seller is going to feel when the situation has passed. Will they feel like they wasted some time and energy on something that's sort of silly in the first place? Will they wonder why you let them get so riled up? What will they think about you then?

So, you could stay calm. And think through the situation. What is the other agent really trying to accomplish? They probably just want to understand why they didn't get hired. There's no indication of anything else. (This is where you put yourself in their shoes and try to understand from their point of view.) Give them some grace. And consider how YOU would want to be treated if the tables were turned.  

Calm your sellers and offer some KIND ways that they can respond to the other agent. Talk them off the ledge and move forward. 

You're a SAVVY agent - you got this. 

Give the other agent some grace. Give your sellers some grace. Don't turn the situation into a big ol' emotional mess. There's going to be a lot of other REAL issues that might pop up and if you start the beginning of their experience with a shit storm over nothing - then I fear their overall experience is going to be poor.

And what if they blame that on you? Think about that. 

Remember, the point of this story is not who is right or wrong. It's not about who the better agent is. It's about how you handle inflamed situations and how just a little bit of grace, can give your client a better experience. It should make you a better agent and even a better leader.

So, what kind of real estate agent do you want to be? 

Want More Savvy Agent?

How to Use Chat Bots in Real Estate

How to Use Chat Bots in Real Estate

Chat bots are an up and coming trendy technology. But will they work in real estate? Let’s talk about how to use chat bots in real estate!

In this video (from a Facebook live) we talk about chat bots and how to use them in your real estate business. 

First, what is a chat bot?

By definition, a chat bot is a computer program designed to simulate conversation with human users, especially over the Internet.

Fancy stuff, right? There are a lot of software options available for different types of chat bots (website, lead generation, lead nurturing, text message chat bot, etc).

Have you ever thought about using a chat bot in your real estate business?

I’ve asked real estate agents what they think, “Hey, what do you think about chat bots?” And most agents were like, “Well, I don’t really know anything about chat bots, so I don’t know.” One guy said, “I would never use chat bots because you should never replace a person, and I’m super hands-on with my people,” and blah, blah, blah.

Seriously, I think it’s safe to say that ALL real estate agents are super hands-on with their people and provide the highest level of service, etc etc. No need to be defensive!

But then when I told him, “Hey, you don’t have to spend a fortune to do chat bots. A lot of this stuff is for free that you just set it up and boom, it’s done.”

Ironically, he was less against the idea of a chat bot and much more curious about how to use it. I share this story because I think real estate agents have many opportunities to use chat bots, and use them well. And, even if chat bots aren’t ultimately for you – it’s still smart to be aware of the technology. 

Let’s keep it simple and focus on using a chat bot with Facebook Messenger.

You can set up some cool automations using ManyChat (bot software) for FREE. (Who doesn’t love free?) Click here to see an example of a chat bot on our Savvy Agent Facebook page. This bot will share with you ways you can use your chat bot in your real estate business. Plus, it’s cool to see a bot in action!

You can use ManyChat to have a better Messenger Menu. For example, on the Savvy Agent page, the messenger menu can direct you to our website, the Club signup page, I could ask you a question, send you a PDF, a download or whatever else you want. (Also, this menu shows up really well on mobile.)

But how does that translate for real estate agents?

People want to look at homes for sale, right? So why notset up your main menu on your chat bot and have people go directly to your website to search for homes for sale. Or maybe you have a home value page. So you can send people to that page, they input their address, and BOOM! You get a lead in your pipeline and they get their automated home value.

Maybe you don’t have an automated home value page. In that case your chat bot could have an automated conversation with somebody that ultimately results in them giving you their address and then you’ll get back to them in a couple days with a home value report you manually generated. 

Best practices

It’s best if you have your chat bots set up so that people know they’re talking to a robot instead of thinking that they’re talking to you. Being upfront with people, will result in a nice and efficient way to get the streamlined information you’re hoping to receive. And, it’s a better experience for your customer.

Maybe you have a sellers guide that you like to share with people. Maybe you do a buyers guide every quarter. Chat bots are great at getting these guides into the hands of potential leads.

For example, you could run an ad that says: “Comment on this post if you’re looking for the 2019 spring buyers guide and I’ll message it to you immediately.” So then they comment on the post (or they message your page or however you have it set up) and boom, your message with your PDF goes to that person immediately.

How long does it take to make sales?

If you’re picturing a sales funnel, or sales pipeline, this type of ad is going to be getting people into your funnel/pipeline. They’re pretty cold leads but that’s just part of the process of building your audience and warming them up so that they get to know you. Now you can target them with your re-marketing. You can send them other messages through your chat bot setup, whether they’re messages you type in or messages that you plan your bot to send out. But you’re warming them up so that when they’re ready, they call you up to say, “Hey, I’m ready to buy a house.” 

Somebody might need to be touched by you for five years before they’re ready to sell their house or buy a house. But the key is that once they’re ready, you’re the person that they have had the most interaction with and they’ve gotten the most value from over time. So you’re the first person that they call!

Another option, if you’re working with a builder and they have a couple of floor plans, imagine what you could do with that. You could say, “Oh, hey, you’re interested in working with ABC Builder, here’s five different floor plans that we have available. Which one speaks to you the most?” or “Click here to get a PDF mailed to you of our floor plan samples.” Lots of different options.

You can send a link to anything. You could notify them when you’re going live if you have a pretty regular live show that you do. You can send a message out at the moment you’re going live, maybe 10 minutes in advance. You have a lot of control over the types of messaging that you can do with the audience that reacts to your chat bot.

Here’s a couple bot examples you can check out: 

Bot mentioned in the video

New Listing bot

Comment bot (this is a free banner overlay giveaway)

If you’re interested in learning more we’ve got several trainings available in Savvy Agent Club

 

Are you In Savvy Agent Club?

>