About this course
There are many reasons to have a Facebook business page in addition to your personal page. Here are just a few that we'll cover in this lesson overview and will dive deep in future lessons.
Note:
Ultimately, how you market yourself on FB is up to you. These are general business practices, but we recommend you test things and choose what works best for YOU.
This lesson was an overview of the benefits of having a Facebook business page. You'll want to move on to the next lesson to help determine your audience. Even if you don't have a Facebook business page - you need to go deep with your audience.
Do you need a business AND personal Facebook page?
When you're setting up your FB page, you need to consider the audience you want to attract.
Two strategies to naming your Facebook business page.
Your Facebook business page will require these 3 things to get started.
Watch a live example of a business page being created.
Put the finishing touches on your page and make sure the settings are all configured to optimize your business 100%!
Manage the pages that your page likes - and be strategic about your featured likes.
When you turn the Newsfeed Targeting settings on, you can target demographics at the POST level. Here's how.
Not all Facebook page likes are equal. Understand the likes you want vs. the likes you want to DELETE.
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