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Video

Optimize Your Facebook Business Page

9 Lessons Intermediate

About this course

video timeline

00:29 - Recap how to turn the Newsfeed Targeting feature on in your settings.

00:54 - Initial test post for Millennials. We will learn that this isn't quite specific enough to do targeting. You really want to know your audience inside and out to get the most out of this feature. To refresh your audience you can visit the second lesson in this course

01:50 - A second test post for women that are interested in doing DIY projects around the house. you can see how this audience is very specific. Having such specifics will help tremendously while selecting the demographics to target. 

01:56 - How to access the newsfeed targeting features. 

Note

You don't need to select newsfeed demographics EVERY time you post something. If you'd like your post to go to the masses without targeting a specific audience, you would just publish it as usual. 

Course Structure

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Benefits of a business page – overview

Do you need a business AND personal Facebook page? 

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Determine your audience

When you're setting up your FB page, you need to consider the audience you want to attract. 

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Naming your business page

Two strategies to naming your Facebook business page. 

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Marketing collateral needed

Your Facebook business page will require these 3 things to get started. 

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Create a Facebook business page

Watch a live example of a business page being created. 

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Optimize your Facebook business page

Put the finishing touches on your page and make sure the settings are all configured to optimize your business 100%!

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Bonus: Manage Featured Likes

Manage the pages that your page likes - and be strategic about your featured likes. 

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Bonus: Newsfeed Targeting

When you turn the Newsfeed Targeting settings on, you can target demographics at the POST level. Here's how. 

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Bonus: Removing Facebook likes

Not all Facebook page likes are equal. Understand the likes you want vs. the likes you want to DELETE. 

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