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Optimize Your Facebook Business Page

9 Lessons Intermediate

About this course

Having a Facebook business page isn't quite enough. In today's competitive market you want to make sure that your business page is fully optimized. 

Course Structure

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Benefits of a business page – overview

Do you need a business AND personal Facebook page? 

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Determine your audience

When you're setting up your FB page, you need to consider the audience you want to attract. 

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Naming your business page

Two strategies to naming your Facebook business page. 

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Marketing collateral needed

Your Facebook business page will require these 3 things to get started. 

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Create a Facebook business page

Watch a live example of a business page being created. 

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Optimize your Facebook business page

Put the finishing touches on your page and make sure the settings are all configured to optimize your business 100%!

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Bonus: Manage Featured Likes

Manage the pages that your page likes - and be strategic about your featured likes. 

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Bonus: Newsfeed Targeting

When you turn the Newsfeed Targeting settings on, you can target demographics at the POST level. Here's how. 

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Bonus: Removing Facebook likes

Not all Facebook page likes are equal. Understand the likes you want vs. the likes you want to DELETE. 

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