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Optimize Your Facebook Business Page

9 Lessons Intermediate

About this course

Benefits of a Business Facebook Page

There are many reasons to have a Facebook business page in addition to your personal page. Here are just a few that we'll cover in this lesson overview and will dive deep in future lessons.

  • Advertising
  • Re-Targeting
  • Page Insights
  • Increase web traffic
  • Leads
  • Tracking

Note:

Ultimately, how you market yourself on FB is up to you. These are general business practices, but we recommend you test things and choose what works best for YOU.

NEXT STEP:

This lesson was an overview of the benefits of having a Facebook business page. You'll want to move on to the next lesson to help determine your audience. Even if you don't have a Facebook business page - you need to go deep with your audience. 

Course Structure

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Benefits of a business page – overview

Do you need a business AND personal Facebook page? 

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Determine your audience

When you're setting up your FB page, you need to consider the audience you want to attract. 

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Naming your business page

Two strategies to naming your Facebook business page. 

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Marketing collateral needed

Your Facebook business page will require these 3 things to get started. 

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Create a Facebook business page

Watch a live example of a business page being created. 

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Optimize your Facebook business page

Put the finishing touches on your page and make sure the settings are all configured to optimize your business 100%!

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Bonus: Manage Featured Likes

Manage the pages that your page likes - and be strategic about your featured likes. 

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Bonus: Newsfeed Targeting

When you turn the Newsfeed Targeting settings on, you can target demographics at the POST level. Here's how. 

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Bonus: Removing Facebook likes

Not all Facebook page likes are equal. Understand the likes you want vs. the likes you want to DELETE. 

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