3 Easy Steps to Get More Leads
If you were to ask a roomful of real estate agents what would make their business more successful, a majority of them would answer “MORE LEADS.” Because, more leads would be more sales, right? So, we’ve put together 3 simple steps to getting more leads and filling your sales pipeline.
This guide will help you step up your marketing strategy and build your list/database. Think about the consumer – they are asked for their email address ALL THE TIME. So, your goal is to make it a no-brainer to exchange their email address for something of value that you’re offering. And, that’s how you get them on your list or in your database. Yeah!
3 Simple Steps to Higher Conversion Rates
No matter what stage your business is at, creating a high-converting opt-in offer or landing page for your site is the single most important step you can take to convert all those passive visitors and social media followers into leads in your database…and eventually into sales.
It all starts with…
1.) The Lead Magnet
This is the “thing” your prospect gets in exchange for their email address. You NEED to make sure it’s good — really good — or your conversion rates won’t be very impressive.
You can do absolutely everything else right, but if you’re giving away something your audience doesn’t want or doesn’t care about… you’re going to have a tough time building up your database.
The easiest way to create an enticing lead magnet is to use your buyer persona to hone in on exactly what your target audience’s pain points are…and offer a free PDF, Checklist, or eBook around that pain point.
If you’re not sure where to start, ask yourself:
- What’s the #1 problem or need your target audience is facing?
- Or even just any problem you’ve heard them ask about in the past?
Write up a cheat-sheet or checklist around that problem, and you’re golden.
2.) The Headline
You’ve got your lead magnet, and you’ve done most of the leg-work already. Now you just need to do a little friendly persuading to get your prospect to hand over the goods (their email address).
Here’s a tip: “Subscribe to our free e-Newsletter” is NOT an engaging headline. You can do better! Don’t be afraid to be fun and maybe even a little “out there”.
And make sure you convey the benefit your prospect will get if they opt-in. Ask yourself:
- What’s the overall benefit my audience can expect?
- What tangible results will my offer produce for them?
If you’re looking for some creative inspiration…check out this post on crafting super-clickable social media updates.
3.) The Opt-In
You’ve got your lead magnet and eye-catching headline… now it’s time to put it all together with a landing page or opt-in box.
It doesn’t have to be complicated, either! There are plenty of inexpensive landing page and email collection tools out there, but the reality is, if you’ve got something your audience wants, and you dangle it in front of their faces, they’ll bite.
Landing pages make great conversion tools because they eliminate any other distractions your reader might find on your site, but a simple download button or email collection box embedded on your site can do the trick just as well!
So, that’ it – 3 simple steps to getting more leads. We’ll have tutorials in our Savvy Agent Club going over the implementation of these steps. If you’d like to learn more about that, click here.