Update Your Home Value Lead Generation
So, what does this look like for a typical home value ad?Attract: This is the offer itself – you’re attracting your customer to a lead capture page with the promise of delivering them a home value quote. They came to you because they wanted a quote, and you deliver on that promise. Simple! Convert: Once your visitor converts into a lead by leaving their contact info, the email sequence and phone calls are all designed to convert that lead into a paying customer. Close: After all that hard work finding the perfect home for your buyer, this is where you finally make the sale! Delight: You’re hopefully already doing this to some extent, but in today’s Me-Economy, you’ll need to place a massive importance on delighting your customer. And not just while they’re still a prospect, but even afterwards! By now, you can see that there are definite similarities between typical real estate marketing tactics and this slightly newer “inbound thing”. The one piece that needs some major updating in the world of real estate is the “Attract” stage: Once you have your buyer persona figured out, you can easily create super helpful content that’s exactly what your ideal buyer is looking for. Depending on what that persona looks like, you might have some ideas:
- a first time home buyer guide
- a “veterans” guide to buying or selling in real estate
- a checklist of things to complete to get your home ready for sale
- an eBook packed full of things to consider when downsizing
If you're looking for a little inspiration, we've brainstormed 25 ideas that you could build a guide on - and serve your clients by giving them what THEY want. Meet the Me-Economy standards!