How to Market Your Vacant Listings with Virtual Staging
Have you ever had a listing that is vacant and would benefit from staging but for whatever reason the cost for staging just isn’t in your budget?
One of my favorite and quite affordable solutions to this is virtual staging.
There’s probably a lot of options for virtual staging but the one I’m using is Box Brownie.
Check out these before and after photos:
Theater Room (Lower Level)
What was a rather vanilla looking listing is now quite interesting!
You can choose the type of style you want it done in. The photos above were in Urban Industrial style.
Another choice is if you want it neat but lived in or neat as a pin – everything in it’s place. If you notice the bed is a little messy looking – I don’t love that but it’s because I selected the neat but lived in look.
Each virtual room costs $32 to stage with Box Brownie. At a quick glance you wouldn’t know it was staged – but if you look close you can totally tell. Still, for $32 a picture it’s soooooooooo worth it!
This particular listing is $170,000. (Don’t judge, I live in the very affordable Midwest!) And, I’ve only invested $128 on staging. The sellers are impressed (their last agent had some unfortunate photos) and hopefully these photos will catch the attention of our target buyer market.
I don’t get a kickback from Box Brownie for recommending them. Seriously, I’m just so impressed with them I think all agents should know about this resource to help them up their marketing game!
**Make sure you follow any rules in your association regarding how you market virtually staged photos so you don’t get in any trouble!