Winning the Leads Game in 2023
Well, well, well. Looks like 2023 might be a tricky year for real estate agents, with potentially high interest rates resulting in a shortage of leads. But fear not, dear listeners! Your host, Heather Wright, is here to save the day with some killer lead generation tips.
First things first: what kind of real estate leads do you want?
I'm all about those mythical unicorns: the ones who call you up ready to buy or list. But alas, they are as rare as hen's teeth.
So while we wait for the unicorns, we have to consider our other options for lead sources. And let me tell you, there are plenty to choose from. In fact, there are so many lead sources for real estate agents that it's impossible to list them all. Just when you think you've got them all covered, boom, a new one pops up.
But that's the beauty of real estate. There's always a new way (or an old way) to get leads. If one lead source isn't working for you, try another.
There's no wrong way to do this, as long as you put in the effort. Just don't try them all at once, because that's a recipe for disaster.
A good rule of thumb is to have four to six lead sources going at any given time, but this is just a guide. You might need more or less, depending on your experience and circumstances.
Now, choosing lead sources is a personal choice. You might hit it off with the first one you try, or you might have to test out a few before finding the ones that work best for you. And that's totally fine. It's all a process. Just remember to focus on mastering a few sources before trying to do everything at once.
Rome wasn't built in a day, and neither will your lead empire.
I like to simplify lead sources into three categories: relationship-based, outbound, and inbound.
Relationship-based sources include past clients, referrals, and your mom's neighbor's cousin's dog walker (you know, the usual suspects).
Outbound sources require disruptive marketing efforts, like cold calling or door knocking.
Inbound sources are when leads come to you, rather than you seeking them out. These can include things like social media marketing or SEO.
No one knows how real estate will fare in 2023, but with the right strategy and execution, you can still come out on top. Don't be afraid to test out different lead sources and find the ones that work best for you. Just remember to focus on a few at a time and to put in the work. And hey, who knows, maybe those unicorn leads will finally give you a call.
