How to get engagement on your facebook business page
Social media can be rather tricky when you’re using it to grow your real estate business. In this video we’ve got some tips on how you can get more likes, loves, comments and shares by increasing the level of engagement with your posts. AND, scroll down for the Attract a Perfect Client bonus!
First things first…
I assume that you’re feeding Facebook the types of posts it will actually show to your audience. Right? If so, great!. If not, check this post out.
Some tough love
If you’re not getting engagement on your real estate business page, meaning you’re not getting the likes and loves and comments you want, do you think maybe it’s because you’re posting about YOU and not your AUDIENCE?
Remember this: At the end of the day, people ONLY care about themselves.
So, when you post about a new listing?
NO ONE CARES.
When you post about how amazing at real estate you are….
NO ONE CARES.
But, if you post something that your audience might relate to – that’s when the magic happens!
For example – think about your perfect client… what is something your perfect client might be totally into?
- Are they dog lovers?
- Are they local sports fans?
- Do they brunch every weekend?
- Are they foodies?
- Maybe wine snobs?
- Are they totally into organic food and farmers markets?
- Maybe they just love scoring a deal on anything, but especially at Target.
So, why not post about THOSE things?
You don’t have to be, and shouldn’t be, all real estate, all the time.
If you’re not quite sure how to figure this out, you’re in luck. I’ve got a worksheet that will help you nail down your PERFECT AUDIENCE. Scroll down and tell me where to send it and I’ll email it ASAP.
Knowing your audience is half the battle to getting engagement on your Facebook business page.
Ultimately, don’t post about YOU.
Post about THEM and what THEY like – and you’ll see the engagement on your posts increase.
Once you have their attention, then you can WOW them with your real estate skills. Even then, you’ll want to consider THEIR point of view of the real estate process.
And then when they need a real estate agent, you’re the FIRST person they’ll call!