How to Market Your Listings on Social Media

I follow a lot of real estate agents on social media and was struck by how BORED I was seeing the same old boring listings marketed for sale. Obviously, they were different listings from different agents – but the effect was the same. And, if I’m bored, imagine how your audience that doesn’t work in real estate feels! 

So, this is the first installment of our “how not to be boring” series. This video has tips that you can easily incorporate into your listing marketing strategy on social media. It doesn’t cost anything either! 

Obviously, you can market your listings on social media any way you want. But, I’m assuming that you want people to actually be interested in your posts and not pass you by. 

On their own, houses don’t usually make people stop and think, “What is this, I need to know more?” 

And, that’s exactly what you want them to do! You want them to want to know more!

Use your Instagram app to do fun boomerangs and superzooms. Add captions, use the poll feature or the questions feature are other fun ways to market your listings without being super dull and boring.

The side effect of thinking outside the box with your social media when marketing your listings is that people might actually engage you about your listings! They might ask questions, comment on your posts and even like it and SHARE! Wouldn’t that be great? 

Don’t forget, if you’re totally uninspired (or maybe you don’t have a listing to market right now) you can grab our FREE 20 graphics to use on your social media feed. 

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Download FREE Social Media Graphics

Designed exclusively for real estate agents, we've got 20 free graphics (just like these!) that you can use to promote your real estate business on social media. Grab yours!