How to Stay in Touch with Your Database – Without Making Calls!
I know, it sounds like a dream come true which must mean it’s NOT true. But really, this is such a simple, yet fantastic way to stay in touch with your database – without making calls! Recently, I had the opportunity to chat with Revi Mendelsohn, of The Mendelsohn Group, at Rodeo Realty in Beverly Hills, 90210. (Sorry, I can’t help but add the zip code!)
But, back to business…
Revi runs a business that runs purely on referrals. Of course, recurring business from her database, but also referrals from past clients, sphere of influence AND other real estate agents. She uses Facebook to stay in touch with her database, but she does it in an old fashioned way. Check it out:
Common questions:
Does it freak people out that you’re sending them a card with their own pictures on it?
NO! One person out of 1200+ has had an issue with it. Most people love it because it’s so unique and personal. Most people only have digital pictures so sending a printed picture on a card gives them something to hold onto for a long time. But, you also don’t have to use their pictures – you can just send a regular card.
Side effect: People will post a picture of the card she sends to social media – and that generates interest in her and her business!
Does it take a ton of time?
It takes as much time as you want to invest. You can certainly go down a rabbit hole when you’re getting started or designing something, but it’s not required at all. Basically, you could spend the least amount of time possible to upload your contacts, scan Facebook periodically for special dates, and send out the cards. You can even have your assistant or VA handle this task for you.
Is it very expensive?
No. Send Out Cards has a FREE plan which is great to try it out and get your feet wet. There are three other pricing plans depending on your monthly needs. We talk about those at 29:21 in the video.
Can I use it in a drip campaign?
YES! Revi shows us examples of how she has campaigns that automatically send out anniversary cards. You can also set it up to send cards at a certain frequency with different subjects. The first few months after buying a house is a great example, but you could customize it for other occasions/milestones as well.
My favorite part…
You can send BROWNIES with your card. Honestly, this makes me so happy! I had a referral from a past client and wanted to test the Send Out Cards system. Sent them a package of 8 brownies which was a little expensive on the free plan. If I had the $97 plan, I think I would probably send more brownies – and more likely in 2 packs which are more reasonably priced. (I mean, the brownies are good, but let’s not go crazy.)
But, maybe you wanted to send a gift card, and not an edible treat like brownies. NO PROBLEM. You can buy that $25 gift card for a small handling fee – which is competitive with Walgreens. You’ll pay less for the card than a Hallmark at Walgreen’s too!
To sum it up
I could talk about Send Out Cards with Revi for a long time. And, this was a long chat at 1 hour and 15 minutes. But, it’s filled with gold marketing tips that you can use in your business, whether or not you use Send Out Cards. If you wanted to try Send Out Cards, you can use Revi’s affiliate link (she’ll get a small commission if you spend any money, so that’s cool!).