How to get engagement on your facebook business page

Social media can be rather tricky when you’re using it to grow your real estate business. In this video we’ve got some tips on how you can get more likes, loves, comments and shares by increasing the level of engagement with your posts. AND, scroll down for the Attract a Perfect Client bonus! 

First things first…

I assume that you’re feeding Facebook the types of posts it will actually show to your audience. Right? If so, great!. If not, check this post out.

Some tough love

If you’re not getting engagement on your real estate business page, meaning you’re not getting the likes and loves and comments you want, do you think maybe it’s because you’re posting about YOU and not your AUDIENCE?

Remember this: At the end of the day, people ONLY care about themselves.

So, when you post about a new listing?

NO ONE CARES. 

When you post about how amazing at real estate you are….

NO ONE CARES. 

But, if you post something that your audience might relate to – that’s when the magic happens! 

For example – think about your perfect client… what is something your perfect client might be totally into?

• Are they dog lovers?
• Are they local sports fans?
• Do they brunch every weekend?
• Are they foodies?
• Maybe wine snobs?
• Are they totally into organic food and farmers markets?
• Maybe they just love scoring a deal on anything, but especially at Target.

So, why not post about THOSE things?

You don’t have to be, and shouldn’t be, all real estate, all the time.

If you’re not quite sure how to figure this out, you’re in luck. I’ve got a worksheet that will help you nail down your PERFECT AUDIENCE. Scroll down and tell me where to send it and I’ll email it ASAP.

Knowing your audience is half the battle to getting engagement on your Facebook business page.

Ultimately, don’t post about YOU.

Post about THEM and what THEY like – and you’ll see the engagement on your posts increase. 

Once you have their attention, then you can WOW them with your real estate skills. Even then, you’ll want to consider THEIR point of view of the real estate process. 

And then when they need a real estate agent, you’re the FIRST person they’ll call!

USING INSTAGRAM STORIES TO GROW YOUR REAL ESTATE BUSINESS

In Savvy Agent Club, we regularly talk about how to use social media to grow your real estate business. And, we just completed a month of training how to use Instagram Stories. So, it made perfect sense to bring my friend, Shannon Salmon, on to share her best tips and strategies at using Instagram stories to grow your real estate business.

You can follow Shannon on Instagram here.

What I like about her stories is that they’re REAL.

She does stories on her business, her life, being a mom – all the things that together help define this BOSS of a lady.

Check it out!

Top Takeaways:

Using social media (including Stories) for your business doesn’t mean you should be BORING.

Actually, you should do EVERYTHING you can to not be boring. Follow the 80/20 rule by limiting 20% of your content to self promotion.

All real estate – all the time – is an absolute snooze fest.

Put yourself out there. It gets easier.

The first time you go live, it’s nerve wracking. But, you get over it. Just put your content out there. Just rip the band-aid off and DO IT. Plus, if you’re worried about what you look like – use a filter!

Social media is FREE.

Why wouldn’t you take advantage of a resource that helps you get in front of people and doesn’t cost anything?!? But, remember that if you expect to GET engagement, you need to GIVE it. It’s not a one-way road so you should definitely make sure you comment, like, etc on other peoples posts.

If you have an accent – USE IT.

The rest of us that don’t have an accent are totally jealous. And, if you don’t have an accent, it’s OK – you can create your own brand. (Shannon talks about this around 9:00.)

You don’t have to spend hours a day on social media.

Part of the fun of social media is getting to know our friends or the people we’re following better. Give yourself permission to share your life. And, in case you need me to tell you, have some grace to share your perfectly IMPERFECT life. (Honestly, no one is fooled by those with “perfect” lives.) So when you share your life, it’s easy to find the content. If you’re not sure what to share, think about the top 3-4 things that light you up. Real estate is likely 1 of those. Kids, pets, cooking, sports, etc – are other examples of what might light you up.

When you post about things that you really care about, people will notice and appreciate!

Shannon’s favorite apps:

Wordswag – Add words to a picture. Promote your open house or other interesting things about your listings. Create your own quote cards!

PicsArt – This is great for adding logos and headshots to your images.

iMovie – Every week Shannon does a “where is she wednesday” bit and she uses iMovie to film those interviews with local businesses. Easy peasy!

Ripl – Shannon uses this app to create videos to promote her listings or open houses. There are templates that make it easy and fun.

Remote – this isn’t an app, but you can get a remote to start and stop your video without getting your finger in the shot! Try this one on Amazon for less than $9!

My favorite part…

Keep it simple. You do not have to go crazy. No need to hire a social media agency to create a strategy for you. (Actually, if you want some of this stuff done for you – you should check out Savvy Agent Club.) Don’t worry about the number of followers that you have! Stay focused on creating content that rings true to YOU and that your audience engages with. Keep it short, keep it quick, keep it on topic. Keep it simple!

To sum it up

Social media is a long game. If you make ONE post about a house – don’t expect to get a buyer immediately. It takes time to find your groove and grow your following. Pick the social media platform you want to start with. Work on just ONE platform at a time. Two if you absolutely must. Pick ONE thing – and get good at it. Then, you might want to add another platform. It’s all trial and error, so give yourself the opportunity to try, fail, try again and succeed!

Can we talk about why you shouldn’t obsess over having Facebook likes? Seriously, the agent that wins social media is going to have an engaged audience…

This video was from a Facebook live about how you need to stop obsessing over the size of your social media following. 

When it comes to social media, you don’t have to have ALL the likes.

I often hear people say something along the lines of, “Oh I need to really work on getting more likes on my Facebook page, my follows on Instagram, more, more, more, more, more.”

Please. You don’t have to have ALL the likes. You just have to have the likes that count.

It’s quality over quantity. 

Think about it. What is having ALL those likes actually doing for you? You can buy likes if you need to. You can run an ad to get likes. But, are those really people that are going to do business with you? Is somebody liking your Facebook page or following you on Instagram really going to result in money in your pocket? Probably not.

If you’re not engaging with your audience, it’s probable you have a dead page.

I look at the real estate agents that have thousands and thousands and thousands of followers, and their pages are dead. Nobody is engaging with anything on their page, and you don’t want that.

So, instead of giving yourself a hard time about not having all the likes, think about what it is that your audience wants. What do they need? Now give it to them in a fun way! (Not in a “Hey, use me as your real estate agent.” way because nobody really wants that.)

Think about how you can be super relatable to your audience. What will they appreciate hearing from you? You can be funny. You can be brutally honest. You can be lots of things, but the people who are going to appreciate the message that you give, those are your people.

If there’s 100 people who engage with all of your posts, and they tell all of their friends that you’re amazing and they should use you for real estate, then that’s better than having a page of 100,000 fans who don’t care two bits about you.

Take it from me

You want quality not quantity when it comes to a social media following. Stop beating yourself up for not having thousands of followers and realize that having a smaller but more engaged following is really the secret to success.

Focus on the people that already like your page, and give them the content that they’ll engage with. And then once you’ve got them engaged, look for more people just like them. That’s how you win in social media.

If you’re not sure what to post you might benefit from taking our FREE course “Attract the Perfect Client”. Tell us where to email it below: