Have you ever mailed a postcard advertising an event, open house or promoting a free CMA and received less than amazing results? Your advertising frequency could be to blame.
Thomas Smith wrote a guide called Successful Advertising in 1885. His observation on human behavior and response to advertising still holds true today:
Frequency sells, especially in advertising. We recommend developing a specific strategy to reach your campaign goals. Perhaps instead of trying to reach as many people as your budget allows, you could target a narrower audience with multiple messages. Imagine if you caught them on multiple platforms – direct mail, Facebook, Instagram, a phone call and/or even word of mouth!
Advertising, campaign strategy, Marketing, Real Estate
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