How to Get More People to Engage With Your Posts on Social Media
I follow a lot of real estate agents on social media and was struck by how BORED I was seeing the same old boring listings marketed for sale. Obviously, they were different listings from different agents – but the effect was the same. And, if I’m bored, imagine how your audience that doesn’t work in real estate feels!
So, this is the second installment of our “how not to be boring” series. This video has tips that you can easily incorporate into your listing marketing strategy on social media. It doesn’t cost anything either! (See the first installment here.)
To get the most engagement, the most likes, the most clicks, comments, conversation from all of your listing, promotion posts on social media…
you need to do this ONE thing.
So you know, if you’re posting your listings, coming soon, new listing, price reduced, those aren’t very exciting posts. You might be excited about it. But that’s about where the excitement ends.
So in order to get your audience INTERESTED in what you’re sharing and get your listing some exposure you need to TELL A STORY.
Now, I make it sound like that’s really easy.
But you actually have to put a little bit of thought into it. So what could your story be?
Maybe it is a story about your sellers and how they have lived in this home for 20 years. Raised their family, they went to Valley High School (go tigers!), and now they’re ready to move to the next chapter of their life. And they’re very excited to put the house on the market to find the next people to love the home as much as they did…
Pulls at the heartstrings a little bit.
Maybe your story is about how hard the sellers have worked to get the house ready for market. Maybe you’ve been working with them for a long time. It takes time for people to clean and declutter and stage and paint and clean – all of the things that go into listing a house for sale.
Maybe you should share the story of all of the work that you put into it because hey, it’s your social media feed. You’re the one that’s a REALTOR. And, you don’t really care about the interest in the house. You care about the interest in YOU.
So tell the story about how much effort, work, and commitment you put in with these people to help get their house sold for top dollar in today’s market!
FUTURE VISION STORY
Boring houses are the hardest houses to come up with a story.
So maybe the best story for the boring vanilla, nothing really special about it house is about this space and the vision that you have for it. You could say, “If I were to buy this house, (which by the way, it’s priced to really good!) If I were to buy this house, I would immediately renovate the fireplace and I would put in a gas insert and I would do a ledge stone from floor to ceiling. And then this room would be my favorite room in the house because it would be so warm and cozy. I wouldn’t want to spend my time anywhere else.”
Future Vision Story = What do you see for the next people owning that house?
So then next time you have a brand new listing, think about this story that you can tell on your social media feed. Instead of just posting a boring picture of the exterior of the house that says, “Hey, look at me. I’ve got a new listing. I’m a boring REALTOR.” Get them ENGAGED. Be SOCIAL with them. Make them feel an emotion. Make them laugh and smile at your quirkiness or how fun you are, or make them fall in love with the story of the house that you’re sharing with them. And, make them want that house, that story for themselves.
Maybe that’s not the right house for them. But if you do this enough on your social media feed, then your people are going to feel a connection with you. So, when the time is right, they’re going to call you to SELL their house, help them BUY a new home, or better yet give you a REFERRAL.
And if you just can’t think of anything to post, of course, grab our free social media graphics pack here.
Then, on the days that you’re uninspired and you just don’t know what else to do, you can post one of those graphics with a quick snippet and stay in touch with your current audience. We’ve got more tips and tricks on exactly how to get more engagement with your audience on social media. So SUBSCRIBE and stay tuned for more.
Download FREE Social Media Graphics
Designed exclusively for real estate agents, we've got 20 free graphics (just like these!) that you can use to promote your real estate business on social media. Grab yours!